From Mop Bucket to Market Leader
BACKUP Meet The Cleaning Business Marketers
Dominate local search, own social media, and book more clients.
We're here to help residential cleaning companies grow with clarity, confidence, and integrity.
Wiggle Was Born in a Mop Bucket
The Wiggle Backstory
Logan Taylor didn’t plan to start a cleaning company, let alone a marketing agency for cleaners. He came from the restaurant world and a whole lot of hustle before finding his calling: building a cleaning business that stood for something bigger. In 2014, he launched The Dazzle Cleaning Company with one client, a borrowed vacuum, and a bold vision to create something vibrant, inclusive, and unapologetically different.
That vision worked. Dazzle became known as The Gayest Cleaning Company in America and grew into a multimillion-dollar brand. But the secret sauce wasn’t just Dazzle’s bright personality, it was the systems, strategy, and marketing behind it.
As Dazzle grew, Logan heard from other cleaning business owners facing the same challenges he once did. So he started Wiggle to share what was working with others using real strategies, tested in a real cleaning business, and delivered with warmth and clarity.
Today, Wiggle helps cleaning company owners all over the U.S. get more leads, grow with confidence, and show up for the communities they care about. And Logan? He’s still running Dazzle, championing LGBTQ+ rights through his work with the Victory Fund, and doing it all with the same energy he started with—plus better systems and a lot more sparkle.
Now, Logan is sharing everything he learned building Dazzle through Wiggle, a marketing company made for cleaning businesses. The goal is simple: help cleaners get more leads and grow with confidence. He still runs Dazzle, supports LGBTQ+ rights, and brings the same energy he started with, just with better systems and more sparkle.
What's Different About Wiggle?
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We've Done It
Logan still runs a successful multimillion dollar cleaning company, using the same strategies we now share with others.
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No Guesswork
We create clear, effective strategies that support consistent growth for residential cleaning businesses of all sizes.
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Built for Cleaners
Every service we offer is designed for residential cleaning companies, from local SEO to ads, email, and more.
💡Free 30-Marketing Strategy Session
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
Our Team
🪩 The click-makers, magic-builders & metric-movers behind the curtain 🪩
Terry Cunningham
Operations & Finance Maestro
Keeps the business running smoothly and profitably with sharp systems, smart budgeting, and seamless ops.
Marian Moreno
Systems Integrator
Implements smart integrations and automations to enable precise tracking, targeting, and scalable growth.
Johnatan Duran
Digital Messaging Specialist
Builds integrated messaging campaigns with smart automations that drive engagement and simplify follow-up.
Yaneth Giraldo
Digital Engagement Specialist
Creates scroll-stopping content and campaigns that connect cleaning businesses with their ideal clients.
Manuela Cortes Granados
Digital Interface Engineer
Designs and builds seamless, high-performing web experiences that turn clicks into cleaning clients.
Jhonny Zambrano
SEO Infrastructure Specialist
Optimizes websites from the inside out to boost search visibility, speed, and performance for cleaning businesses.
Elevate
Transform Your Cleaning Business with Our Expertise
At Wiggle, we specialize in driving growth for residential cleaning companies through tailored digital marketing solutions. Our team is dedicated to helping you attract more clients and enhance your online presence.
Elevate
Transform Your Cleaning Business with Our Expertise
At Wiggle, we specialize in driving growth for residential cleaning companies through tailored digital marketing solutions. Our team is dedicated to helping you attract more clients and enhance your online presence.
The Wiggle Wire
💡 Wiggle’s Marketing Hub | Strategies, Systems & Ideas for Cleaning Businesses 💡
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Facebook Ads: The Complete 2025 Guide
Want more cleaning clients from Facebook Ads? This 2025 guide takes you from setup to success with proven targeting strategies and real-world examples that book jobs.
Google Ads: The Complete 2025 Guide
Want more qualified cleaning leads from Google Ads? This 2025 guide shows you exactly how, from smart campaign setup to proven strategies that deliver more than just clicks: booked jobs.
FAQs
Find answers to common questions about our digital marketing services for cleaning businesses.
What kind of businesses does Wiggle work with?
We serve residential cleaning companies only. Every strategy, campaign, and tool we use is designed specifically for house cleaning and maid service businesses.
Why should I work with a marketing company that still runs a cleaning business?
We know your world because we live in it. Logan still runs The Dazzle Cleaning Company, a multimillion dollar cleaning brand. The same strategies that grew Dazzle are the ones we now share with our clients. Skip the testing phase and jump into what we’ve already tested and know works.
Do I need to commit to a long term contract?
You can choose to pay a set-up fee, which varies by package, and when you pay the set-up fee there is no contract. You can also choose to waive the set-up fee in which case there is a 6 month contract.
Can Wiggle help if I have been burned by a marketing company before?
Yes, and we understand that frustration. Logan’s been there too, we get it, and we’re here to produce results.
Who will I work with at Wiggle?
It depends on what services you decide to have us handle for you. If you are only having us do your Email & SMS marketing then you will mostly be working with Johnatan, he’s our expert here. If you choose one of our packages then you’ll be working with the whole team. Regardless of what service you set up, you can always hop on a call or Zoom or email Logan.
Will I still have control over my marketing?
Yes, you decide how involved you want to be. We provide expert recommendations, execute strategies, and share clear reports so you can make informed decisions. If you enjoy being hands on, we will work closely with you like true partners. If you prefer to step back, you can simply review and approve the marketing we create while we handle the rest.
Still have questions?
Drop us a line in the contact form above or email us at hieee@thecleaningbusinessmarketers.com