Use social media as the powerful tool that it is for building community trust and driving quality leads. A great content strategy ensures you're driving visibility, staying top-of-mind, and converting scrollers into clients when they—not you—are ready to book.
Most cleaning companies struggle with social media because they focus on the wrong things. The truth? Social media success comes from a two-part strategy:
Part 1: Building Trust & Staying Visible.
✨ Showcase your expertise and results
✨ Stay top-of-mind with consistent, quality content
✨ Build community trust through engagement
✨ Demonstrate your reliability and professionalism
Part 2: Converting Interest Into Bookings
✨ Capture leads & nurture leads
✨ Convert word-of-mouth referrals faster
✨ Re-engage past clients for repeat bookings
Built from real experience growing a multi-million dollar cleaning company, our systematic approach ensures your social media works for both brand building and lead generation.
🦄 STEP 01: Define Your Brand Voice & Target Audience
We craft your unique voice and identify exactly who we're trying to reach on each platform.
🦄 STEP 02: Create Your Content Strategy
Develop monthly themes and content pillars that balance education, trust-building, and promotion.
🦄 STEP 03: Develop Converting Content
Design scroll-stopping visuals and write copy that resonates with your ideal clients.
🦄 STEP 04: Strategic Publishing
Schedule posts at optimal times when your audience is most likely to engage.
🦄 STEP 05: Active Engagement Management
Monitor comments, messages, and reviews to build community trust and catch every opportunity.
🦄 STEP 06: Data-Driven Optimization
Track what works and continuously refine your strategy for better results.
This proven process, developed by Wiggle owner Logan while building his own cleaning business, The Dazzle Cleaning Company in Seattle, takes the guesswork out of social media and drives results for your cleaning business.
Everything we do is built on real experience. Our founder, Logan, grew The Dazzle Cleaning Company into a multi-million dollar brand.
Now we're bringing those tested strategies to other cleaning companies.
🌈 Brand Impact
• Building recognition in your local market
• Turning happy clients into vocal advocates
• Establishing authority in your service area
• Creating content that resonates with your ideal clients
🧲 Lead Generation
• Converting followers into leads
• Capturing seasonal cleaning opportunities
• Accelerating word-of-mouth referrals
• Re-engaging past clients for repeat bookings
We offer proven strategies that helped build a real, successful cleaning company, implemented by a team that understands our industry inside and out.
A comprehensive social media strategy designed to build visibility & attract more cleaning clients.
We create a custom plan based on your brand, market, and goals.
✨ Clarify what you should post and why
✨ Identify what platforms matter most
✨ Map out an intentional content plan
You’ll never have to wonder what to post again.
✨ We write the captions, prep the visuals, and batch it all in advance
✨ Focus on trust-building, visibility, and client conversion
✨ Includes reels, stories, feed posts, and more
Strategic brand moments designed for client trust and local visibility.
✨ Highlight standout reviews & share why clients love you
✨ Celebrate team wins, birthdays, or milestones
✨Share behind the scenes and personal touches that build trust
We make your social profiles book-worthy.
✨ Bio, CTA, highlights, and links that convert
✨ Consistent branding across platforms
✨ SEO-friendly descriptions and hashtags
We help you stay responsive and relevant.
✨ Like, comment, and message management (so you don’t miss leads)
✨ Conversation prompts and reply templates
✨ Keep your brand voice consistent and warm
No black box here—just clean, clear data.
✨ See what’s working and where to double down
✨ Know your ROI (not just your reach)
✨ Get strategic recommendations, not vague charts
Select the plan that aligns with your growth and objectives.
Includes:
🪩 3 posts per week on Facebook and Instagram
🪩 2 custom branded graphics or short-form videos each month (before and afters, team pics, quotes, and more)
🪩 Captions and hashtags written in your brand voice (fun, luxe, or friendly, your call)
🪩 Monthly content calendar for quick review and edits
🪩 Seasonal content tailored to your services, promos, and local trends
Everything in The Social Sparkle +
🤝 4 to 5 posts per week on up to 3 platforms (Facebook, Instagram, TikTok, or LinkedIn)
🤝 4 original visuals each month (branded graphics, reels, testimonials, quote cards)
🤝 Comment and message alerts (we flag DMs and hot leads so you can jump in fast)
🤝 Monthly content call for 15 minutes to sync on promos, themes, and goals
🤝 Repurposing from blogs or email content when applicable
Everything in The Trust Builder +
👑 Daily posting Monday through Friday on FB & IG
👑 Up to 8 custom visuals each month, designed for each platform’s best performance
👑 Reputation building features like Client of the Month and referral shoutouts
👑 Monthly analytics summary with smart performance tweaks
👑 Optional quarterly giveaway
👑 Social promo campaigns monthly or as requested
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
If you don't see clear, measurable progress within your first 90 days, let me know and I'll give you your money back. No drama, no ghosting, no weird hoops to jump through. Just a promise to do right by you.
Logan
Founder of Wiggle Marketing &
🌈 The Dazzle Cleaning Company
💡 Wiggle’s Marketing Hub | Strategies, Systems & Ideas for Cleaning Businesses 💡
Find answers to common questions about our social media management & strategy services for cleaning businesses.
Cleaning services often find success on Facebook and Instagram, both are ideal for engaging local clients. TikTok works well for quick cleaning hacks; LinkedIn can serve B2B or commercial cleaning audiences; Pinterest is great for organizing or styling-clean content
A consistent schedule works best. Post 1–2 times per day on Facebook, 1–3 per day on Instagram and TikTok, 2–5 times per week on LinkedIn, and weekly on Google Business including events or offers
Video out performs everything else by a lot. Regardless of the medium, be sure to use high-quality visuals: , short video tutorials, time-lapse cleaning clips, and customer testimonials. Incorporate interactive elements: polls, Q&As, seasonal promotions, and user-generated content for authenticity and reach
Very. Use location-specific and industry hashtags (e.g. #HomeCleaningBogotá, #DeepCleanTips) to reach local clients. Also create branded hashtags like #CleanWith[Name] to encourage user-generated posts and visibility
Paid ads are not part of our social media packages, but don't worry- we do run paid social ads, you can find more about social paid ads on our PPC page. Organic reach sets a foundation, but in today’s social media landscape, paid ads amplify visibility and lead generation. Platforms like Facebook and Instagram allow pinpoint targeting and measurable results, helping you scale and optimize campaigns over time
Drop us a line in the contact form above or email us at hieee@thecleaningbusinessmarketers.com
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