Built for cleaning businesses. Managed by experts who’ve scaled one. Get more leads, better bookings, and zero wasted ad spend.
🦓 High Intent Targeting
Your ads show only when people search for services in your area using booking-ready keywords like deep clean, move out clean, or recurring maid service.
🦓 Conversion Driven Copy
We write sharp, benefit-focused headlines that get clicks and drive calls. No jargon. No vague promises. Just clear value.
🦓 Data Powered Optimization
We track every quote form, phone call, and booking request so we can continually improve your results and lower your cost per lead.
🦓 Hyper Local Targeting
We zoom in on the neighborhoods, age ranges, and interests that match your ideal recurring client so you’re not wasting a cent on bad fit clicks.
🦓 Offer First Strategy
Fifty dollars off your first clean. Two bonus rooms free. Book now, clean this week. We test irresistible promos that drive action, not just likes.
🦓 Built for Trust and Clicks
Facebook is where people judge your credibility. We use reviews, photos, and guarantees to make you the obvious local choice.
🦓 Visuals That Convert
Think shiny sinks, cozy couches, happy pets, and fresh sheets. Our ads showcase the feeling of a clean home, not just the task list.
🦓 Vibe First Messaging
From “cleaning is self care” to “your Sunday reset, handled,” we use captions that resonate with renters, homeowners, and anyone who wants more time and less mess.
🦓 Strategic Placement
Feed, Stories, Reels. We test where your ads perform best and adjust every week to boost engagement and bookings.
🦓 Neighborhood Level Targeting
We focus your ads on the specific ZIP codes and service areas where your ideal clients actually live, work, and scroll.
🦓 Trust Building Creative
We highlight reviews, pet friendliness, guarantees, and community involvement to build credibility from the first impression.
🦓 Integrated with Word of Mouth
When people post asking for recommendations, you are already top of mind. Your ads work hand in hand with referrals and community chatter.
🦓 Targeted by Interests and Subreddits
We place your ads in front of people already talking about cleaning, moving, apartments, and home organization. No random placements.
🦓 Authentic, Honest Messaging
Reddit users spot salesy copy fast. We keep it real with helpful, straightforward messaging that makes your service feel like the smart next step.
🦓 Perfect for Niche Offers
From move out specials to pet friendly cleanings, Reddit is a great place to promote specific services and get traction with highly engaged users.
PPC stands for pay per click. That means you only pay when someone clicks on your ad, whether it is on Google, Facebook, Instagram, Nextdoor, or Reddit.
Unlike SEO, which builds over time, PPC gets your business in front of potential clients right away. You can show up at the exact moment someone searches for house cleaners near them or appear in their feed with a scroll stopping offer that makes them think, this is exactly what I need.
The beauty of PPC is how flexible and measurable it is. You can start small, test what works, and scale up fast. You can target by location, interests, intent, and behavior. And you can track every click, call, form, and booking back to the ad that brought it in. No guessing. No crossing fingers. Just clear visibility into what is getting you leads.
PPC is the fastest way to turn ad dollars into booked jobs, and when done right, it can transform your cleaning business into a lead generating machine.
If you are ready to grow, PPC is ready to work. You can start running Meta ads like Facebook and Instagram anytime, even on a smaller budget. These platforms are great for building awareness, testing offers, and staying visible in your community.
But if you want leads today, Google Ads is the move. We recommend starting as soon as you can consistently invest at least eight hundred to one thousand dollars per month on ad spend. That level gives us enough budget to compete in your market, gather data, and optimize for real results.
The sooner you start, the sooner your calendar starts filling with clients who are actively searching for what you offer.
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
We’re not guessing, we’re applying what worked. Logan grew Dazzle into a multimillion-dollar cleaning brand using the exact marketing systems we use for our clients.
We only work with residential cleaning companies. That means faster wins, smarter strategy, and zero wasted time explaining how your business works.
We don’t just get clicks, we get customers. From keyword to conversion, we know how to turn ad traffic into long-term, recurring cleaning clients.
A comprehensive PPC strategy designed to attract more cleaning clients to your business.
Launch it right
✨ We build or restructure your campaigns from scratch, setting the foundation for long-term success.
✨ Location targeting, ad groups, extensions, and bidding strategy are all dialed in.
✨ Everything is designed to match your service areas, capacity, and growth goals.
Search terms that sell
✨ We identify what your ideal clients are actually searching for (hint: it’s not “affordable help”).
✨ No wasting budget on vague, low-intent keywords that never convert.
✨ You’ll only show up for high-value, service-ready searches in your market.
Words that book
✨ We write bold, clear, and benefit-driven ads that stop the scroll and drive clicks.
✨ Every ad speaks to real cleaning pain points like time, trust, and results.
✨We constantly test messaging to improve click-through rates and lower your cost-per-lead.
Spend smarter
✨ We manage your daily and monthly budgets with purpose—not just automation.
✨You’ll never overspend on dead-end clicks or underspend during peak demand.
✨ We make sure every dollar is working toward your actual lead goals.
Every click counts
✨ We set up Google Tag Manager, events, and pixels so you can see what’s working.
✨ Calls, forms, bookings—every action is trackable and linked to specific ads.
✨ You’ll finally know where your best clients came from (and how to get more).
Monthly momentum
✨ We review, adjust, and improve your ads every month based on real performance.
✨ Underperforming ads get paused, top ads get pushed, and new tests get launched.
✨ You get clear, jargon-free reports with leads, cost-per-lead, and next steps.
Select the plan that aligns with your growth objectives and business goals.
Included in Every Plan
🔥 Google Search Ads + Display Ads for retargeting
🔥 Conversion tracking setup (calls, forms, thank-you pages)
🔥 Google Tag installation
🔥 Event testing and verification with Tag Assistant & GA4 Debug
🔥 Ongoing optimization based on tracked performance
🔥 A/B testing of ad copy and extensions
🔥 Transparent monthly reporting
🔥 Ideal for Anyone ready to spend at least $1,000/month on ads
Everything in Ignite, +
🏎️ Facebook + Instagram ads
🏎️ Meta Pixel installation + testing
🏎️ Custom audience creation (retargeting, lookalikes)
🏎️ Cross-platform tracking
🏎️ A/B testing of headlines, descriptions, and creatives
🏎️ Strategic ad copy and image variations
🏎️ Video ad creation for Meta
🏎️ Platform-specific creative + copy adjustments
🏎️ Monthly performance check-ins
Everything in Accelerate, +
🪄 Management across Google, Bing, FB, IG, TikTok, YouTube, Nextdoor, Reddit, X & AdCritter
🪄 OmniChannel strategy + budget distribution
🪄 Full-funnel visibility
🪄 Aggressive A/B and multivariate testing of copy, audiences, and creative
🪄 Video ad creation and testing across all platforms
🪄 Rapid creative iteration based on performance
🪄 Advanced cross-platform tracking
30 minutes of pure strategy - no sales pitch
If you don't see clear, measurable progress within your first 90 days, let me know and I'll give you your money back. No drama, no ghosting, no weird hoops to jump through. Just a promise to do right by you.
Logan
Founder of Wiggle Marketing &
🌈 The Dazzle Cleaning Company
💡 Wiggle’s Marketing Hub | Strategies, Systems & Ideas for Cleaning Businesses 💡
Find answers to common questions about our digital marketing services for cleaning businesses.
SEO makes your business show up when local clients search for cleaning services on Google. Instead of paying for every click, SEO builds long-term visibility so clients find you organically, leading to steady, recurring bookings.
SEO is a long-term growth engine that helps you rank on Google and get free leads once you’re visible. PPC (Google Ads) is immediate—you can start generating leads in days. Many of our clients use both for fast wins and lasting growth.
We know your industry inside and out. From the keywords your clients actually search, to the pain points that make them book, our niche expertise means no wasted time or budget—just strategies proven to work for residential cleaning companies.
SEO is not overnight—it typically takes 3–6 months to see consistent growth. However, results compound over time, so the longer you invest, the stronger and more steady your lead flow becomes.
With the right setup, PPC can generate leads within days. We build your campaigns to target only ready-to-book clients in your area, so you don’t waste money on clicks that don’t convert.
Drop us a line in the contact form above or email us at hieee@thecleaningbusinessmarketers.com
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