Lay the groundwork for lasting growth with Google Business Profile optimization, foundational SEO, social media, and email marketing, all working together to make your cleaning business visible, trusted, and booked.
In just 14 days we will take you through a proven step by step process from your first strategy call to a fully launched and optimized marketing system. We will plan, build, and activate a strong foundation that gets your cleaning business found, trusted, and booked.
When your cleaning business is earning between $35,000 and $100,000 each month, you likely have 60 to 200 recurring clients providing a strong and dependable revenue base.
At this level, you have the stability to invest in more advanced strategies that amplify your visibility, attract higher-value clients, and dominate your local market.Investing in marketing is essential:
✨ 5% of revenue is the minimum to maintain momentum
✨ 7% is a healthy, sustainable spend
✨ 10% fuels accelerated growth
Google Business Profile Optimization
Transform your Google Business Profile into a lead-generating powerhouse. Get found more often with expert optimization, weekly content updates, and strategic photo management. Includes support and performance tracking to keep you ahead of competitors.
Search Engine Optimization (SEO)
Boost your website's search visibility with our essential SEO package. Includes optimization for 5 core pages, local citation building, targeted keyword strategy, and performance tracking. We'll fine-tune your meta tags, internal links, and images for better rankings.
EMAIL MARKETING
Complete email marketing system with branded templates and automated campaigns to grow your business.
SOCIAL MEDIA STRATEGY & MANAGEMENT
Keep your social media fresh and engaging with 12 monthly posts across Facebook and Instagram. Package includes custom branded graphics, videos, and captions written in your voice. We'll plan seasonal content and promos with a monthly calendar for your review.
Spark brings together Google Business Profile, SEO, email, and social media to give you a strong foundation for long-term growth.
These tools build visibility, earn trust, and help you generate more cleaning leads month after month.
Our marketing packages are designed specifically for cleaning companies, ensuring you attract more clients and grow your business. With expert SEO strategies and social media management, we help you stand out in a competitive market.
✨ Full setup or deep optimization of your Google Business Profile
✨ Keyword-rich business description that builds visibility and credibility
✨ Custom services list with categories, business hours, and service areas
✨ Optimized photo upload strategy (team, logo, action shots, and more)
✨ Ongoing management with 2 weekly GMB posts, photo uploads, and updates
✨ Monthly performance insights with tweaks to keep your profile competitive
✨ Review generation tips and response templates to boost trust and clicks
✨ Q&A strategy and updates to answer customer questions and showcase expertise
Our comprehensive approach integrates cutting-edge tracking and analytics to maximize your marketing efforts. By leveraging data-driven insights, we ensure your campaigns are effective and yield measurable results.
✨ On-page SEO for 5 core website pages
✨ 1 citation per month
✨ Keyword targeting tailored to your city and services
✨ Basic meta tags and title updates
✨ SEO performance tracking setup
✨ Monthly keyword & visibility report
✨ Internal link cleanup for better crawlability
✨ Image optimization for faster load times
Our marketing packages are designed specifically for cleaning companies, ensuring you attract more clients and grow your business. With expert SEO strategies and social media management, we help you stand out in a competitive market.
✨ Mobile-optimized templates that look great on any device
✨ Branded email design with your logo, colors, and vibe
✨ Built in ActiveCampaign
✨ Website pop-up list builder
✨ Booking system integration
✨ Simple tagging + list segmentation
✨ Lead-to-Close Nurture Campaign
✨ Long-Term Top of Mind Campaign
✨ Win-Back Campaign for Cold Leads
✨ Monthly Seasonal Promo Emails
Our comprehensive approach integrates cutting-edge tracking and analytics to maximize your marketing efforts. By leveraging data-driven insights, we ensure your campaigns are effective and yield measurable results.
✨ 3 posts per week on Facebook and Instagram
✨ 2 custom branded graphics or short form videos each month (team pics, quotes, and more)
✨ Captions and hashtags written in your brand voice (fun, luxe, or friendly, your call)
✨ Monthly content calendar for quick review and edits
✨ Seasonal content tailored to your services, promos, and local trends
✨ Stories and reels that boost engagement and keep your brand top of mind
✨ Profile updates and link optimization so followers can easily book or contact you
✨ Spotlight posts for reviews and client wins that build trust and credibility
✨ Behind the scenes content to showcase your team’s personality and professionalism
✨ Branded quote or tip graphics that inspire shares and expand your reach
Transform data into decisions with our comprehensive analytics suite. Get deeper insights into your marketing performance with custom dashboards and automated tracking that show where your leads are coming from and how to get more of them.
✨ Full GA4 + Google Analytics setup tracking leads, conversions, and ROI
✨ Custom interactive dashboard updated weekly with: Lead volume metrics, Cost per acquisition, Conversion rates by channel, Revenue tracking and more
✨ Monthly performance report with actionable recommendations
✨ Automated alerts for significant metric changes
Get the attention and expertise your growing business deserves. With direct Slack access and strategic monthly sessions, you'll have a dedicated team of marketing experts ready to help you scale faster and smarter.
✨ Monthly growth strategy sessions with custom action plans
✨ VIP email support — 24-hour response for in-depth questions
✨ Direct Slack channel access — 2-hour response for updates
✨ Proactive optimization recommendations
✨ Quarterly performance reviews and strategy adjustments
Complete Marketing Bundle + Free Branding Workshop
✨ Waived $500 setup fee
✨ FREE 4-hr Live Branding Workshop ($497 value)
✨ $1,700/mo marketing suite, implemented in 14 days
Everything working together to grow your cleaning business
Google Business Profile
✨ Weekly updates & posts
✨ Photo optimization & management
✨ Review response templates
✨ Monthly performance tracking
SEO Visibility Package
✨ 5 pages optimized
✨ Monthly citation building
✨ Keyword tracking & building
✨ Google Analytics setup
Email Marketing System (ActiveCampaign)
✨ Full setup and build out, including migration
✨ Contact importing with tagging and segmentation
✨ Custom branded email design
✨ Full email campaign buildout
✨ List-building pop-up creation and integration
✨ Monthly promotional email campaign build
Social Media Management
✨ 12 monthly posts
✨ 2 custom graphics/videos
✨ Content calendar
Premium marketing at a fraction of the cost
Individual Services Total: $1,700/month
✨ GBP Management: $650
✨ SEO Package: $550
✨ Email System: $150
✨ Social Media: $350
Your Spark Package Investment
✨ Just $750/month
✨ $500 setup (waived in August!)
✨ 90-day money back guarantee
Industry Comparison
✨ Generic marketing agencies: $2,000–$3,000/month
✨ DIY approach: 15–20 hours/week of your time
✨ Spark Package: $750/month, fully managed
15-Minute Marketing Discovery Call
Step 1: Free Discovery Call
✨ Review your current marketing
✨ Custom growth recommendations
✨ Clear implementation timeline
Step 2: Quick Setup (14 days)
✨ Account connections
✨ Template customization
✨ Training & handoffStep
3: Ongoing Support
✨ Weekly updates
✨ Monthly strategy calls
✨ Priority email support
Bundle & Save
✨ 56% savings vs. individual services
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
$2200 | Save $850
Comprehensive marketing system to accelerate your growth
$1500 value
Local SEO & Listings
✨ Google Business Profile setup & polish
✨ 2 local citations per month
✨ Expanded citation management
✨ 2 guest post backlinks per month
SEO Foundations
✨ Keyword research + targeting
✨ Meta tag and title cleanup
✨ Basic internal linking setup
✨ Upgraded internal linking structure
✨ Technical SEO fixes
✨ On-page SEO for 3 core website pages
✨ SEO for up to 10 pages per month
Content Creation
✨ 1 blog post per month
✨ 1 new service area landing page per month
✨ Content calendar planning
Tracking & Reporting
✨ Google Analytics + GA4 configuration
✨ Monthly keyword & traffic report
Strategy & Support
✨ Monthly strategy calls
✨ Email support
✨ Slack support
$800 value
Google Ads
✨ Google Search Ads + Display Ads for retargeting
✨ Conversion tracking setup (calls, forms, thank-you pages)
✨ Google Tag installation
✨ Event testing and verification with Tag Assistant & GA4 Debug
✨ Ongoing optimization based on tracked performance
✨ A/B testing of ad copy and extensions
✨ Transparent monthly reporting
✨ Ideal for anyone ready to spend at least $1,000/month on ads
Facebook + Instagram Ads
✨ Meta Pixel installation + testing
✨ Custom audience creation (retargeting, lookalikes)
✨ Cross-platform tracking
✨ A/B testing of headlines, descriptions, and creatives
✨ Strategic ad copy and image variations
✨ Video ad creation for Meta
✨ Platform-specific creative + copy adjustments
✨ Monthly performance check-ins
$250 value based on 5,000 contacts
Complete email marketing system with branded templates and automated campaigns to grow your business.
✨ Mobile-optimized templates that look great on any device
✨ Branded email design with your logo, colors, and vibe
✨ Built in ActiveCampaign
✨ Website pop-up list builder
✨ Booking system integration
✨ Simple tagging + list segmentation
✨ Lead-to-Close Nurture Campaign
✨ Long-Term Top of Mind Campaign
✨ Win-Back Campaign for Cold Leads
✨ Monthly Seasonal Promo Emails
$500 value
Build authority and engage customers across multiple platforms with 4–5 weekly posts on Facebook, Instagram, and your choice of TikTok or LinkedIn. Package includes 4 custom visuals monthly (graphics, reels, testimonials), priority lead alerts from comments and DMs, and monthly strategy calls. We'll repurpose your existing content for maximum impact.
✨ 4 to 5 posts per week on up to 3 platforms (Facebook, Instagram, TikTok, or LinkedIn)
✨ 4 original visuals each month (branded graphics, reels, testimonials, quote cards)
✨ Comment and message alerts (we flag DMs and hot leads so you can jump in fast)
✨ Monthly content call for 15 minutes to sync on promos, themes, and goals
✨ Repurposing from blogs or email content when applicable
$3,900 | Save $1,200
Complete Marketing Domination for market-leading cleaning companies
$2500 value
Local SEO & Listings
✨ Google Business Profile setup & polish
✨ 2 local citations per month
✨ Expanded citation management
✨ 2 guest post backlinks per month
✨ 3 high-quality backlinks per month
✨ Review automation + advanced strategy
SEO Foundations
✨ Keyword research + targeting
✨ Meta tag and title cleanup
✨ Basic internal linking setup
✨ Upgraded internal linking structure
✨ Technical SEO fixes
✨ On-page SEO for 3 core website pages
✨ SEO for up to 15 pages per month
✨ Advanced schema setup
✨ YouTube SEO
✨ Website updates as needed
Content Creation
✨ 2 blog posts per month
✨ 3 new city/service landing pages per month
✨ Content calendar planning
Tracking & Reporting
✨ Google Analytics + GA4 configuration
✨ Monthly keyword & traffic report
✨ Weekly performance dashboard
Strategy & Support
✨ Monthly strategy calls
✨ Email support
✨ Slack access for real-time updates
$1300 value
Platform Management & Reach
✨ Ad management across Google, Bing, Facebook, Instagram, TikTok, YouTube, Nextdoor, Reddit, X, and AdCritter
✨ Google Search Ads + Display Ads for retargeting
✨ Facebook + Instagram ads
Conversion Tracking & Setup
✨ Conversion tracking setup (calls, forms, thank-you pages)
✨ Google Tag installation
✨ Meta Pixel installation + testing
✨ Advanced cross-platform tracking
✨ Event testing and verification with Tag Assistant & GA4 Debug
Targeting & Audience Strategy
✨ Custom audience creation (retargeting, lookalikes)
✨ OmniChannel strategy + budget distribution
✨ Full-funnel visibility (TOF, MOF, BOF)
Creative & Optimization
✨ A/B testing of ad copy and extensions
✨ A/B testing of headlines, descriptions, and creatives
✨ Aggressive multivariate testing of copy, audiences, and creative
✨ Strategic ad copy and image variations
✨ Platform-specific creative + copy adjustments
✨ Video ad creation for Meta
✨ Video ad creation and testing across all platforms
✨ Rapid creative iteration based on performance
Reporting & Support
✨ Transparent monthly reporting
✨ Monthly performance check-ins
✨ Ongoing optimization based on tracked performance
✨ Ideal for anyone ready to spend at least $1,000/month on ads
$450 with 8,000 contacts
Core Setup
✨ Built in ActiveCampaign
✨ Branded email design with your logo, colors, and vibe
✨ Mobile-optimized templates that look great on any device
✨ Website pop-up list builder
✨ Booking system integration
✨ Smarter tagging + multi-list segmentation
✨ Facebook Lead Ad integration
✨ Website & Facebook leads synced to Meta custom audience
✨ Cross-channel retargeting setup
Automated Campaigns
✨ Lead-to-Close Nurture Campaign
✨ Long-Term Top of Mind Campaign
✨ Win-Back Campaign for Cold Leads
✨ Monthly Seasonal Promo Emails
✨ Current Client Upsell Campaign
✨ Referral Generator Campaign
✨ Review Request Campaign
✨ Abandoned Cart Email Flow
Ideal For
✨ Growth-minded teams ready to automate upsells, reviews, and referrals
✨ Cleaners who want smart, hands-off follow-up that drives more bookings
$850 value
Dominate social media with daily posts on Facebook and Instagram. Package includes 8 custom-designed visuals monthly, reputation-building features like Client of the Month spotlights, and strategic promotional campaigns. We'll track performance and adjust strategy monthly, plus run quarterly giveaways to boost engagement.
✨ Daily posting Monday through Friday on Facebook & Instagram
✨ Up to 8 custom visuals each month, designed for each platform’s best performance
✨ Reputation-building features like Client of the Month and referral shoutouts
✨ Monthly analytics summary with smart performance tweaks
✨ Optional quarterly giveaway
✨ Social promo campaigns monthly or as requested
If you don't see clear, measurable progress within your first 90 days, let me know and I'll give you your money back. No drama, no ghosting, no weird hoops to jump through. Just a promise to do right by you.
Logan
Founder of Wiggle Marketing &
🌈 The Dazzle Cleaning Company
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
Choose the plan that fits your growth & goals.
Includes:
✅ Google Business Profile setup & polish
✅ On-page SEO for 3 core website pages
✅ 2 local citations per month
✅ Keyword research + targeting
✅ Meta tag and title cleanup
✅ Basic internal linking setup
✅Google Analytics + GA4 configuration
✅ Monthly keyword & traffic report
✅ Quarterly strategy call
✅ Email support
Everything in Lift-Off Plus:
✅ SEO for up to 10 pages per month
✅ 1 blog posts per month
✅ 1 new service area landing page per month
✅ Technical SEO fixes
✅2 guest post backlinks per month
✅ Monthly strategy calls
✅ Expanded citation management
✅ Upgraded internal linking structure
✅ Content calendar planning
✅ Email & Slack support
Everything in Convert & Climb Plus:
✅ SEO for up to 15 pages per month
✅ 2 blog posts per month
✅ 3 new city/service landing pages per month
✅ 3 high-quality backlinks per month
✅ Advanced schema setup
✅ YouTube SEO
✅ Weekly performance dashboard
✅ Slack access for real-time updates
✅ Review automation + advanced strategy
✅ Website updates as needed
Select the plan that aligns with your growth objectives and business goals.
Included in Every Plan
🔥 Google Search Ads + Display Ads for retargeting
🔥 Conversion tracking setup (calls, forms, thank-you pages)
🔥 Google Tag installation
🔥 Event testing and verification with Tag Assistant & GA4 Debug
🔥 Ongoing optimization based on tracked performance
🔥 A/B testing of ad copy and extensions
🔥 Transparent monthly reporting
🔥 Ideal for Anyone ready to spend at least $1,000/month on ads
Everything in Ignite, +
🏎️ Facebook + Instagram ads
🏎️ Meta Pixel installation + testing
🏎️ Custom audience creation (retargeting, lookalikes)
🏎️ Cross-platform tracking
🏎️ A/B testing of headlines, descriptions, and creatives
🏎️ Strategic ad copy and image variations
🏎️ Video ad creation for Meta
🏎️ Platform-specific creative + copy adjustments
🏎️ Monthly performance check-ins
Everything in Accelerate, +
🪄 Management across Google, Bing, FB, IG, TikTok, YouTube, Nextdoor, Reddit, X & AdCritter
🪄 OmniChannel strategy + budget distribution
🪄 Full-funnel visibility
🪄 Aggressive A/B and multivariate testing of copy, audiences, and creative
🪄 Video ad creation and testing across all platforms
🪄 Rapid creative iteration based on performance
🪄 Advanced cross-platform tracking
Select the plan that aligns with your growth and objectives.
Includes:
🪩 3 posts per week on Facebook and Instagram
🪩 2 custom branded graphics or short-form videos each month (before and afters, team pics, quotes, and more)
🪩 Captions and hashtags written in your brand voice (fun, luxe, or friendly, your call)
🪩 Monthly content calendar for quick review and edits
🪩 Seasonal content tailored to your services, promos, and local trends
Everything in The Social Sparkle +
🤝 4 to 5 posts per week on up to 3 platforms (Facebook, Instagram, TikTok, or LinkedIn)
🤝 4 original visuals each month (branded graphics, reels, testimonials, quote cards)
🤝 Comment and message alerts (we flag DMs and hot leads so you can jump in fast)
🤝 Monthly content call for 15 minutes to sync on promos, themes, and goals
🤝 Repurposing from blogs or email content when applicable
Everything in The Trust Builder +
👑 Daily posting Monday through Friday on FB & IG
👑 Up to 8 custom visuals each month, designed for each platform’s best performance
👑 Reputation building features like Client of the Month and referral shoutouts
👑 Monthly analytics summary with smart performance tweaks
👑 Optional quarterly giveaway
👑 Social promo campaigns monthly or as requested
Choose the plan that fits your growth & goals.
Core Setup
📤 Mobile-optimized templates that look great on any device
📤 Branded email design with your logo, colors, and vibe
📤 Built in ActiveCampaign
📤 Website pop-up list builder
📤 Booking system integration
📤 Simple tagging + list segmentation
Automated Campaigns
📤 Lead-to-Close Nurture Campaign
📤 Long-Term Top of Mind Campaign
📤 Win-Back Campaign for Cold Leads
📤 Monthly Seasonal Promo Emails
Ideal For
📤 Businesses getting started with email or ready to uplevel
Everything in Inbox Builder, +
🤖 Facebook Lead Ad integration
🤖 Website & FB leads synced to Meta custom audience
🤖 Smarter tagging + multi-list segmentation
🤖 Cross-channel retargeting setup
Campaigns Expand to Include
🤖 Upsell Campaign for Current Clients
🤖 Referral Generator Campaign
🤖 Review Request Campaign
🤖 Abandoned Cart Email Flow
🤖 All Inbox Builder campaigns included
Ideal For
🤖 Growth-minded teams ready to automate upsells, reviews, and referrals
Everything in The Automator, +
📱 Full SMS setup in ActiveCampaign
📱 Multi-step text automations (lead follow-up, quote nudges, upsells)
📱 Smart sending rules to avoid spamming
📱 Cross-channel workflows that combine email + SMS
📱 SMS list-building pop-ups and opt-ins
Email + SMS Campaign Library
📱 Text-enabled Lead-to-Close Campaign
📱 “We Clean Today!” reminder texts
📱 Referral + Review SMS nudges
📱 Re-engagement texts for ghosted leads
📱 All email campaigns from The Automator included
30 minutes of pure strategy - no sales pitch
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
💡 Wiggle’s Marketing Hub | Strategies, Systems & Ideas for Cleaning Businesses 💡
Find answers to common questions about our digital marketing services for cleaning businesses.
It’s really dependent of what stage of growth, and what your current revenue is. Check out this blog on how much to spend on marketing and book a discovery call with us and we can help widdle down your options to those that would make the most sense for your business.
Yes, anytime.
Timelines vary depending on the services included. PPC and social media can bring leads within days. SEO takes longer but builds long term momentum. Most clients see noticeable growth within the first 90 days.
You can choose to pay a set-up fee, which varies by package, and when you pay the set-up fee there is no contract. You can also choose to waive the set-up fee in which case there is a 6 month contract.
SEO services include Google Business Profile optimization, on page improvements, local citation building, content creation, and targeted keyword strategies. Higher tier packages add backlinks, landing pages, advanced schema, and technical fixes.
PPC is included in The Ascent and The Summit. We run high intent Google Ads and, in higher tiers, Meta and OmniChannel campaigns. These are built to drive ready to book leads directly to your business.
Yes. We plan, design, and write posts for your chosen platforms. You get branded visuals, captions in your brand voice, and seasonal promos that fit your services and local trends.
Yes. Packages that include email and SMS come with full setup, branded templates, automations, and ready to send campaigns for nurturing leads, upsells, referrals, and reviews.
We provide monthly reports in plain language showing leads, traffic, rankings, and return on investment. You will also have regular strategy calls to review progress and plan next steps.
If you do not see clear, measurable progress in the first 90 days, you get your money back. No drama, no ghosting, just a promise to do right by you.
Drop us a line in the contact form above or email us at hieee@thecleaningbusinessmarketers.com
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