Lay the groundwork for lasting growth with Google Business Profile optimization, foundational SEO, social media, and email marketing, all working together to make your cleaning business visible, trusted, and booked.
In just 14 days we take you through a step-by- step process from your first strategy call to a fully launched and optimized marketing system. We plan, build, and activate a strong foundation that gets your cleaning business found, trusted, and booked.
When your cleaning business brings in $10K to $30K per month, you likely have 30 to 60 recurring clients providing a steady base of predictable income.
At this stage, investing in marketing is key:
✨ 5% of revenue is the minimum to maintain growth
✨ 7% is a healthy, sustainable spend
✨ 10% fuels accelerated growthSpark is designed to maximize every dollar, helping you attract more of your best fit clients, increase visibility, and build the systems that make scaling easier.
👉 Not sure which marketing to invest in first? Our step by step guide: Here's How Much You Should Spend Marketing Your Cleaning Business maps out the exact order to build your marketing, starting with the essentials and layering in growth strategies as you scale.
Google Business Profile Optimization
Transform your Google Business Profile into a lead-generating powerhouse.
✨ Weekly content updates
✨ Strategic photo management
✨ Expert optimization for visibility
✨ Ongoing support + performance tracking
Search Engine Optimization (SEO)
Boost your website's search visibility.
✨ Optimization for 5 core pages
✨ Local citation building
✨ Targeted keyword strategy
✨ Meta tags, internal links, image optimization
Done-for-You Email Marketing
Your automated email marketing system.
✨ Branded templates
✨ Automated campaigns
✨ Lead nurturing + client retention
Social Media Strategy & Management
Keep your social media fresh and engaging.
✨ 12 posts per month across Facebook + Instagram
✨ Custom branded graphics + videos
✨ Captions written in your voice
✨ Seasonal promos + monthly calendar
Essential Analytics
See your success with clear, easy-to-understand metrics.
✨ Complete Google Analytics + GA4 setup to capture every lead and conversion
✨ Custom dashboard showing your most important numbers at a glance
✨ Monthly insights report (keywords, traffic, lead sources, conversions, etc.)
The Buddy System
Get expert guidance and quick answers when you need them most.
✨ VIP email support with 24-hour response guarantee
✨ Monthly strategy check-ins to review your numbers
✨ Guidance on interpreting your data
✨ Clear action steps based on your performance
Our marketing packages are designed to elevate your cleaning business. Each package offers unique features tailored to meet your specific needs.
Your complete marketing system combines five essential tools Google Business Profile, SEO, Email Marketing, Social Media, and Analytics all working together to attract leads and build lasting growth.
Each component is expertly managed and optimized specifically for cleaning businesses, ensuring you get more visibility, more trust, and more bookings.
Turn your Google Business Profile into a lead generator. We’ll optimize and manage your full profile.
✨ Full setup or deep optimization of your GBP
✨ Keyword-rich description to boost visibility and credibility
✨ Custom services list with categories, hours, and service areas
✨ Optimized photo strategy (team, logo, action shots, more)
✨ Ongoing management with 2 weekly posts & photos
✨ Monthly insights with updates to stay competitive
✨ Review tips and templates to build trust and clicks
✨ Q&A updates to showcase expertise
Start your SEO journey with the essential optimizations every cleaning business needs. We focus on core elements that help search engines understand and trust your site, building a strong foundation for better local visibility. This starter package ensures your key pages are optimized and sets up tracking to monitor your growth.
✨ On-page SEO for 5 core website pages
✨ 1 citation per month
✨ Keyword targeting tailored to your city and services
✨ Basic meta tags and title updates
✨ SEO performance tracking setup
✨ Monthly keyword & visibility report
✨ Internal link cleanup for better crawlability
✨ Image optimization for faster load times
We build your email foundation with custom branded campaigns, set up automations, and handle all tech details. No need to learn ActiveCampaign or write emails — we manage everything from setup to ongoing support. You get a professional email system that works 24/7 to nurture leads and keep clients coming back.
✨ Mobile-optimized templates for any device
✨ Branded design with logo, colors, and vibe
✨ Built in ActiveCampaign
✨ Website pop-up list builder
✨ Booking system integration
✨ Simple tagging + segmentation
✨ Lead-to-Close Nurture Campaign
✨ Long-Term Top of Mind Campaign
✨ Win-Back Campaign for cold leads
✨ Monthly Seasonal Promo Emails
Keep your social media fresh without the daily hassle. Our team creates posts, designs graphics, writes captions, and keeps your Facebook and Instagram active. We craft content that matches your brand voice and connects with cleaning clients, while you focus on running your business. Three posts per week, professionally managed, with zero work on your end.
✨ 3 posts per week on Facebook and Instagram
✨ 2 custom branded graphics or short form videos each month
✨ Captions and hashtags written in your brand voice (fun, luxe, friendly?)
✨ Monthly content calendar for quick review and edits
✨ Seasonal content tailored to your services, promos, and local trends
✨ Stories and reels that boost engagement and keep your brand top of mind
✨ Profile updates and links that make booking breezy
✨ Spotlight posts for reviews and client wins that build trust and credibility
✨ Behind the scenes content to showcase your team’s personality & skills
✨ Branded quote or tip graphics that inspire shares and expand your reach
Clear insights without the confusion. We set up and manage your tracking, giving you a simple dashboard with key numbers and monthly check-ins to explain them. Just log in, see your progress, and know what works while we handle all the tech.
✨ Complete Google Analytics + GA4 setup to capture every lead and conversion
✨ Custom dashboard to see KPIs at a glance
✨ Monthly insights report highlighting: Keyword performance and rankings, Website traffic trends, Lead source tracking, Conversion updates & more
Think of us as your marketing help desk. When you have questions or need clarity, our team is just an email away with guaranteed 24 hour response times. We check in monthly to review your progress, explain your numbers, and suggest simple next steps. This starter package includes essential guidance, so you are never left wondering what to do next.
✨ VIP email support with 24-hour response guarantee
✨ Monthly strategy check-ins to review your numbers
✨ Expert guidance on interpreting your data
✨ Clear action steps based on your performance
Complete Marketing Bundle + Free Branding Workshop
✨ Waived $500 setup fee
✨ FREE 4-hr Live Branding Workshop ($497 value)
✨ $1,700/mo marketing suite, implemented in 14 days
Everything working together to grow your cleaning business
Google Business Profile
✨ Weekly updates & posts
✨ Photo optimization & management
✨ Review response templates
✨ Monthly performance tracking
SEO Visibility Package
✨ 5 pages optimized
✨ Monthly citation building
✨ Keyword tracking & building
✨ Google Analytics setup
Email Marketing System (ActiveCampaign)
✨ Full setup and build out, including migration
✨ Contact importing with tagging and segmentation
✨ Custom branded email design
✨ Full email campaign buildout
✨ List-building pop-up creation and integration
✨ Monthly promotional email campaign build
Social Media Management
✨ 12 monthly posts
✨ 2 custom graphics/videos
✨ Content calendar
Premium marketing at a fraction of the cost
Individual Services Total: $1,700/month
✨ GBP Management: $650
✨ SEO Package: $550
✨ Email System: $150
✨ Social Media: $350
Your Spark Package Investment
✨ Just $750/month
✨ $500 setup (waived in August!)
✨ 90-day money back guarantee
Industry Comparison
✨ Generic marketing agencies: $2,000–$3,000/month
✨ DIY approach: 15–20 hours/week of your time
✨ Spark Package: $750/month, fully managed
15-Minute Marketing Discovery Call
Step 1: Free Discovery Call
✨ Review your current marketing
✨ Custom growth recommendations
✨ Clear implementation timeline
Step 2: Quick Setup (14 days)
✨ Account connections
✨ Template customization
✨ Training & handoffStep
3: Ongoing Support
✨ Weekly updates
✨ Monthly strategy calls
✨ Priority email support
Bundle & Save
✨ 56% savings vs. individual services
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
$2200 | Save $850
Comprehensive marketing system to accelerate your growth
$1500 value
Local SEO & Listings
✨ Google Business Profile setup & polish
✨ 2 local citations per month
✨ Expanded citation management
✨ 2 guest post backlinks per month
SEO Foundations
✨ Keyword research + targeting
✨ Meta tag and title cleanup
✨ Basic internal linking setup
✨ Upgraded internal linking structure
✨ Technical SEO fixes
✨ On-page SEO for 3 core website pages
✨ SEO for up to 10 pages per month
Content Creation
✨ 1 blog post per month
✨ 1 new service area landing page per month
✨ Content calendar planning
Tracking & Reporting
✨ Google Analytics + GA4 configuration
✨ Monthly keyword & traffic report
Strategy & Support
✨ Monthly strategy calls
✨ Email support
✨ Slack support
$800 value
Google Ads
✨ Google Search Ads + Display Ads for retargeting
✨ Conversion tracking setup (calls, forms, thank-you pages)
✨ Google Tag installation
✨ Event testing and verification with Tag Assistant & GA4 Debug
✨ Ongoing optimization based on tracked performance
✨ A/B testing of ad copy and extensions
✨ Transparent monthly reporting
✨ Ideal for anyone ready to spend at least $1,000/month on ads
Facebook + Instagram Ads
✨ Meta Pixel installation + testing
✨ Custom audience creation (retargeting, lookalikes)
✨ Cross-platform tracking
✨ A/B testing of headlines, descriptions, and creatives
✨ Strategic ad copy and image variations
✨ Video ad creation for Meta
✨ Platform-specific creative + copy adjustments
✨ Monthly performance check-ins
$250 value based on 5,000 contacts
Complete email marketing system with branded templates and automated campaigns to grow your business.
✨ Mobile-optimized templates that look great on any device
✨ Branded email design with your logo, colors, and vibe
✨ Built in ActiveCampaign
✨ Website pop-up list builder
✨ Booking system integration
✨ Simple tagging + list segmentation
✨ Lead-to-Close Nurture Campaign
✨ Long-Term Top of Mind Campaign
✨ Win-Back Campaign for Cold Leads
✨ Monthly Seasonal Promo Emails
$500 value
Build authority and engage customers across multiple platforms with 4–5 weekly posts on Facebook, Instagram, and your choice of TikTok or LinkedIn. Package includes 4 custom visuals monthly (graphics, reels, testimonials), priority lead alerts from comments and DMs, and monthly strategy calls. We'll repurpose your existing content for maximum impact.
✨ 4 to 5 posts per week on up to 3 platforms (Facebook, Instagram, TikTok, or LinkedIn)
✨ 4 original visuals each month (branded graphics, reels, testimonials, quote cards)
✨ Comment and message alerts (we flag DMs and hot leads so you can jump in fast)
✨ Monthly content call for 15 minutes to sync on promos, themes, and goals
✨ Repurposing from blogs or email content when applicable
$3,900 | Save $1,200
Complete Marketing Domination for market-leading cleaning companies
$2500 value
Local SEO & Listings
✨ Google Business Profile setup & polish
✨ 2 local citations per month
✨ Expanded citation management
✨ 2 guest post backlinks per month
✨ 3 high-quality backlinks per month
✨ Review automation + advanced strategy
SEO Foundations
✨ Keyword research + targeting
✨ Meta tag and title cleanup
✨ Basic internal linking setup
✨ Upgraded internal linking structure
✨ Technical SEO fixes
✨ On-page SEO for 3 core website pages
✨ SEO for up to 15 pages per month
✨ Advanced schema setup
✨ YouTube SEO
✨ Website updates as needed
Content Creation
✨ 2 blog posts per month
✨ 3 new city/service landing pages per month
✨ Content calendar planning
Tracking & Reporting
✨ Google Analytics + GA4 configuration
✨ Monthly keyword & traffic report
✨ Weekly performance dashboard
Strategy & Support
✨ Monthly strategy calls
✨ Email support
✨ Slack access for real-time updates
$1300 value
Platform Management & Reach
✨ Ad management across Google, Bing, Facebook, Instagram, TikTok, YouTube, Nextdoor, Reddit, X, and AdCritter
✨ Google Search Ads + Display Ads for retargeting
✨ Facebook + Instagram ads
Conversion Tracking & Setup
✨ Conversion tracking setup (calls, forms, thank-you pages)
✨ Google Tag installation
✨ Meta Pixel installation + testing
✨ Advanced cross-platform tracking
✨ Event testing and verification with Tag Assistant & GA4 Debug
Targeting & Audience Strategy
✨ Custom audience creation (retargeting, lookalikes)
✨ OmniChannel strategy + budget distribution
✨ Full-funnel visibility (TOF, MOF, BOF)
Creative & Optimization
✨ A/B testing of ad copy and extensions
✨ A/B testing of headlines, descriptions, and creatives
✨ Aggressive multivariate testing of copy, audiences, and creative
✨ Strategic ad copy and image variations
✨ Platform-specific creative + copy adjustments
✨ Video ad creation for Meta
✨ Video ad creation and testing across all platforms
✨ Rapid creative iteration based on performance
Reporting & Support
✨ Transparent monthly reporting
✨ Monthly performance check-ins
✨ Ongoing optimization based on tracked performance
✨ Ideal for anyone ready to spend at least $1,000/month on ads
$450 with 8,000 contacts
Core Setup
✨ Built in ActiveCampaign
✨ Branded email design with your logo, colors, and vibe
✨ Mobile-optimized templates that look great on any device
✨ Website pop-up list builder
✨ Booking system integration
✨ Smarter tagging + multi-list segmentation
✨ Facebook Lead Ad integration
✨ Website & Facebook leads synced to Meta custom audience
✨ Cross-channel retargeting setup
Automated Campaigns
✨ Lead-to-Close Nurture Campaign
✨ Long-Term Top of Mind Campaign
✨ Win-Back Campaign for Cold Leads
✨ Monthly Seasonal Promo Emails
✨ Current Client Upsell Campaign
✨ Referral Generator Campaign
✨ Review Request Campaign
✨ Abandoned Cart Email Flow
Ideal For
✨ Growth-minded teams ready to automate upsells, reviews, and referrals
✨ Cleaners who want smart, hands-off follow-up that drives more bookings
$850 value
Dominate social media with daily posts on Facebook and Instagram. Package includes 8 custom-designed visuals monthly, reputation-building features like Client of the Month spotlights, and strategic promotional campaigns. We'll track performance and adjust strategy monthly, plus run quarterly giveaways to boost engagement.
✨ Daily posting Monday through Friday on Facebook & Instagram
✨ Up to 8 custom visuals each month, designed for each platform’s best performance
✨ Reputation-building features like Client of the Month and referral shoutouts
✨ Monthly analytics summary with smart performance tweaks
✨ Optional quarterly giveaway
✨ Social promo campaigns monthly or as requested
If you don't see clear, measurable progress within your first 90 days, let me know and I'll give you your money back. No drama, no ghosting, no weird hoops to jump through. Just a promise to do right by you.
Logan
Founder of Wiggle Marketing &
🌈 The Dazzle Cleaning Company
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
Choose the plan that fits your growth & goals.
Includes:
✨ Google Business Profile setup & polish
✨ On-page SEO for 3 core website pages
✨ 2 local citations per month
✨ Keyword research + targeting
✨ Meta tag and title cleanup
✨ Basic internal linking setup
✨ Google Analytics + GA4 configuration
✨ Monthly keyword & traffic report
✨ Quarterly strategy call
✨ Email support
Everything in Lift-Off Plus:
✨ SEO for up to 10 pages per month
✨ 1 blog post per month
✨ 1 new service area landing page per month
✨ Technical SEO fixes
✨ 2 guest post backlinks per month
✨ Monthly strategy calls
✨ Expanded citation management
✨ Upgraded internal linking structure
✨ Content calendar planning
✨ Email & Slack support
Everything in Convert & Climb Plus:
✨ SEO for up to 15 pages per month
✨ 2 blog posts per month
✨ 3 new city/service landing pages per month
✨ 3 high-quality backlinks per month
✨ Advanced schema setup
✨ YouTube SEO
✨ Weekly performance dashboard
✨ Slack access for real-time updates
✨ Review automation + advanced strategy
✨ Website updates as needed
Select the plan that aligns with your growth objectives and business goals.
Included in Every Plan
🔥 Google Search Ads + Display Ads for retargeting
🔥 Conversion tracking setup (calls, forms, thank-you pages)
🔥 Google Tag installation
🔥 Event testing and verification with Tag Assistant & GA4 Debug
🔥 Ongoing optimization based on tracked performance
🔥 A/B testing of ad copy and extensions
🔥 Transparent monthly reporting
🔥 Ideal for Anyone ready to spend at least $1,000/month on ads
Everything in Ignite, +
🏎️ Facebook + Instagram ads
🏎️ Meta Pixel installation + testing
🏎️ Custom audience creation (retargeting, lookalikes)
🏎️ Cross-platform tracking
🏎️ A/B testing of headlines, descriptions, and creatives
🏎️ Strategic ad copy and image variations
🏎️ Video ad creation for Meta
🏎️ Platform-specific creative + copy adjustments
🏎️ Monthly performance check-ins
Everything in Accelerate, +
🪄 Management across Google, Bing, FB, IG, TikTok, YouTube, Nextdoor, Reddit, X & AdCritter
🪄 OmniChannel strategy + budget distribution
🪄 Full-funnel visibility
🪄 Aggressive A/B and multivariate testing of copy, audiences, and creative
🪄 Video ad creation and testing across all platforms
🪄 Rapid creative iteration based on performance
🪄 Advanced cross-platform tracking
Select the plan that aligns with your growth and objectives.
Includes:
🪩 3 posts per week on Facebook and Instagram
🪩 2 custom branded graphics or short-form videos each month (before and afters, team pics, quotes, and more)
🪩 Captions and hashtags written in your brand voice (fun, luxe, or friendly, your call)
🪩 Monthly content calendar for quick review and edits
🪩 Seasonal content tailored to your services, promos, and local trends
Everything in The Social Sparkle +
🤝 4 to 5 posts per week on up to 3 platforms (Facebook, Instagram, TikTok, or LinkedIn)
🤝 4 original visuals each month (branded graphics, reels, testimonials, quote cards)
🤝 Comment and message alerts (we flag DMs and hot leads so you can jump in fast)
🤝 Monthly content call for 15 minutes to sync on promos, themes, and goals
🤝 Repurposing from blogs or email content when applicable
Everything in The Trust Builder +
👑 Daily posting Monday through Friday on FB & IG
👑 Up to 8 custom visuals each month, designed for each platform’s best performance
👑 Reputation building features like Client of the Month and referral shoutouts
👑 Monthly analytics summary with smart performance tweaks
👑 Optional quarterly giveaway
👑 Social promo campaigns monthly or as requested
Choose the plan that fits your growth & goals.
Core Setup
📤 Mobile-optimized templates that look great on any device
📤 Branded email design with your logo, colors, and vibe
📤 Built in ActiveCampaign
📤 Website pop-up list builder
📤 Booking system integration
📤 Simple tagging + list segmentation
Automated Campaigns
📤 Lead-to-Close Nurture Campaign
📤 Long-Term Top of Mind Campaign
📤 Win-Back Campaign for Cold Leads
📤 Monthly Seasonal Promo Emails
Ideal For
📤 Businesses getting started with email or ready to uplevel
Everything in Inbox Builder, +
🤖 Facebook Lead Ad integration
🤖 Website & FB leads synced to Meta custom audience
🤖 Smarter tagging + multi-list segmentation
🤖 Cross-channel retargeting setup
Campaigns Expand to Include
🤖 Upsell Campaign for Current Clients
🤖 Referral Generator Campaign
🤖 Review Request Campaign
🤖 Abandoned Cart Email Flow
🤖 All Inbox Builder campaigns included
Ideal For
🤖 Growth-minded teams ready to automate upsells, reviews, and referrals
Everything in The Automator, +
📱 Full SMS setup in ActiveCampaign
📱 Multi-step text automations (lead follow-up, quote nudges, upsells)
📱 Smart sending rules to avoid spamming
📱 Cross-channel workflows that combine email + SMS
📱 SMS list-building pop-ups and opt-ins
Email + SMS Campaign Library
📱 Text-enabled Lead-to-Close Campaign
📱 “We Clean Today!” reminder texts
📱 Referral + Review SMS nudges
📱 Re-engagement texts for ghosted leads
📱 All email campaigns from The Automator included
30 minutes of pure strategy - no sales pitch
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
💡 Wiggle’s Marketing Hub | Strategies, Systems & Ideas for Cleaning Businesses 💡
Find answers to common questions about our digital marketing services for cleaning businesses.
It’s really dependent of what stage of growth, and what your current revenue is. Check out this blog on how much to spend on marketing and book a discovery call with us and we can help widdle down your options to those that would make the most sense for your business.
Yes, anytime.
Timelines vary depending on the services included. PPC and social media can bring leads within days. SEO takes longer but builds long term momentum. Most clients see noticeable growth within the first 90 days.
You can choose to pay a set-up fee, which varies by package, and when you pay the set-up fee there is no contract. You can also choose to waive the set-up fee in which case there is a 6 month contract.
SEO services include Google Business Profile optimization, on page improvements, local citation building, content creation, and targeted keyword strategies. Higher tier packages add backlinks, landing pages, advanced schema, and technical fixes.
PPC is included in The Ascent and The Summit. We run high intent Google Ads and, in higher tiers, Meta and OmniChannel campaigns. These are built to drive ready to book leads directly to your business.
Yes. We plan, design, and write posts for your chosen platforms. You get branded visuals, captions in your brand voice, and seasonal promos that fit your services and local trends.
Yes. Packages that include email and SMS come with full setup, branded templates, automations, and ready to send campaigns for nurturing leads, upsells, referrals, and reviews.
We provide monthly reports in plain language showing leads, traffic, rankings, and return on investment. You will also have regular strategy calls to review progress and plan next steps.
If you do not see clear, measurable progress in the first 90 days, you get your money back. No drama, no ghosting, just a promise to do right by you.
Drop us a line in the contact form above or email us at hieee@thecleaningbusinessmarketers.com
.png)
