Marketing That Does the Most 💅
Where to Spend (and When)
Your first $500 is just as important as your next $5,000. Here's where to invest based on your revenue stage.
Stage 1:
Hustle Mode
💰 $0-$100K Annual Revenue
📈 <$500 Ad spend
🪩 Build Out Google Business Profile
🪩 Facebook & Nextdoor Groups
🪩 Incentivize Referrals
🪩 Distribute Door Hangers
💥 Begin testing Google Local Services
Stage 2:
Build the Machine
💰 $100-$300K Annual Revenue
📈 $700-$2000 Ad Spend
🪩 Google Local Services Ads
🪩 Google Search Ads
🪩 Yelp, Thumbtack (monitor cost)
💥 Professional Website With Strong SEO
💥 Simple Email Marketing Program
Stage 3:
Boost What Works
💰 $300-$750K Annual Revenue
📈 $2K - $6K Ad Spend
🪩 Google Search Ads & LSA
🪩 SEO & Blog Development
🪩 Facebook & IG Retargeting
💥 Test Direct Mail
💥 Enhance Email Marketing
Stage 4:
Own the Market
💰 $750K-$2M Annual Revenue
📈 $6K -$15K Ad Spend
🪩 Top slot on LSA & Google Search Ads
🪩 Organic Results via SEO
💥 Broaden Direct Mail Campaigns
💥 Community Sponsorships & PR
💥 Segment Your Email List
Stage 5: Champagne Problems | $2M-$4M Revenue | $15K Ad Spend
🍾 Full-funnel Campaigns 🍾 Influencer Partnerships 🍾Segmentation and Personalization
🍾 New City or Service Launches 🍾 Sponsor Local Events 🍾 Earned Media Coverage
🍾 Omnichannel Campaigns 🍾 Advanced Automations
The Idiot
🎪 The True Story About How One Lucky SOB Fell Into Cash & Lived To Cry a River Over It 🎪
Includes:
✅ Google Business Profile setup & polish
✅ On-page SEO for 3 core website pages
✅ 2 local citations per month
✅ Keyword research + targeting
✅ Meta tag and title cleanup
✅ Basic internal linking setup
✅Google Analytics + GA4 configuration
✅ Monthly keyword & traffic report
✅ Quarterly strategy call
✅ Email support
Everything in Lift-Off Plus:
✅ SEO for up to 10 pages per month
✅ 1 blog posts per month
✅ 1 new service area landing page per month
✅ Technical SEO fixes
✅2 guest post backlinks per month
✅ Monthly strategy calls
✅ Expanded citation management
✅ Upgraded internal linking structure
✅ Content calendar planning
✅ Email & Slack support
Everything in Convert & Climb Plus:
✅ SEO for up to 15 pages per month
✅ 2 blog posts per month
✅ 3 new city/service landing pages per month
✅ 3 high-quality backlinks per month
✅ Advanced schema setup
✅ YouTube SEO
✅ Weekly performance dashboard
✅ Slack access for real-time updates
✅ Review automation + advanced strategy
✅ Website updates as needed
💡Free Marketing Strategy Session
30 minutes of pure strategy- no sales pitch
🔍 Book Your SEO Discovery Call
15-minute call to discuss your SEO goals
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