How Much Should I Spend on Marketing?
When Pixels Start to Matter
If you're spending even a few hundred dollars per month on pay-per-click (PPC) ads, or your getting more than 100 unique visitors to your site per month that means it's time to get your pixels set up.
Can I Just Set It And Forget It?
Yeah! And, you'll start collecting data which will come in handy down the road when you start running ads. Note though that the Meta Pixel only stores pixel data for 180 days, which I'm only noting so that you don't set it up then start ads next year and wonder where your data is: you'll only ever see data for the last 180 days.
🦓 Not Ready for Ads Yet? Do This Instead.
If you’re at a place where you’re thinking about a pixel but you don’t have the ads or traffic to really utilize it, then you’re probably ready to launch a simple email marketing campaign.
Stage: Hustle
🪩 Build Out Google Business Profile
🪩 Facebook & Nextdoor Groups
🪩 Incentivize Referrals
🪩 Distribute Door Hangers
💥 Begin testing Google Local Services

Stage: Build
🪩 Google Local Services Ads
🪩 Google Search Ads
🪩 Yelp, Thumbtack (monitor cost)
💥 Professional Website With Strong SEO
💥 Simple Email Marketing Program

Stage: Boost
🪩 Google Search Ads & LSA
🪩 SEO & Blog Development
🪩 Facebook & IG Retargeting
💥 Test Direct Mail
💥 Enhance Email Marketing

Stage: Own
🪩 Top slot on LSA & Google Search Ads
🪩 Organic Results via SEO
💥 Broaden Direct Mail Campaigns
💥 Community Sponsorships & PR
💥 Segment Your Email List

Stage: Glow
🍾 Full-funnel Campaigns
🍾 Influencer Partnerships
🍾 Sponsor Local Events
🍾 Earned Media Coverage
🍾 Omnichannel Campaigns
🍾 Advanced Automations
