How Much To Spend Marketing Your Cleaning Company

Your guide to profitable cleaning biz marketing

Table of Contents

How Much Should I Spend on Marketing?

‍

When Pixels Start to Matter

If you're spending even a few hundred dollars per month on pay-per-click (PPC) ads, or your getting more than 100 unique visitors to your site per month that means it's time to get your pixels set up.

‍

Can I Just Set It And Forget It?

Yeah! And, you'll start collecting data which will come in handy down the road when you start running ads. Note though that the Meta Pixel only stores pixel data for 180 days, which I'm only noting so that you don't set it up then start ads next year and wonder where your data is: you'll only ever see data for the last 180 days.

‍

🦓 Not Ready for Ads Yet? Do This Instead.

If you’re at a place where you’re thinking about a pixel but you don’t have the ads or traffic to really utilize it, then you’re probably ready to launch a simple email marketing campaign.

‍

‍

‍

‍

‍

Stage: Hustle

🪩 Build Out Google Business Profile

🪩 Facebook & Nextdoor Groups

🪩 Incentivize Referrals

🪩 Distribute Door Hangers

💥 Begin testing Google Local Services

Stage: Build

🪩 Google Local Services Ads

🪩 Google Search Ads

🪩 Yelp, Thumbtack (monitor cost)

💥 Professional Website With Strong SEO

💥 Simple Email Marketing Program

Stage: Boost

🪩 Google Search Ads & LSA

🪩 SEO & Blog Development

🪩 Facebook & IG Retargeting

💥 Test Direct Mail

💥 Enhance Email Marketing

Stage: Own

🪩 Top slot on LSA & Google Search Ads

🪩 Organic Results via SEO

💥 Broaden Direct Mail Campaigns

💥 Community Sponsorships & PR

💥 Segment Your Email List

Stage: Glow

🍾 Full-funnel Campaigns

🍾 Influencer Partnerships

🍾 Sponsor Local Events

🍾 Earned Media Coverage

🍾 Omnichannel Campaigns

🍾 Advanced Automations

The Wiggle Wire

💡 Wiggle’s Marketing Hub | Strategies, Systems & Ideas for Cleaning Businesses 💡

Google Ads preview featuring results-driven copy and strong service guarantees to attract high-intent leads for cleaning businesses

BUSINESS GROWTH: Lead Generation | Sales & Operations

🟢 Technical Skill Level:
Beginner Friendly

22 min read

9 Ways to Get Cleaning Clients Fast

Need cleaning clients now? Discover 9 proven strategies to fill your schedule, from same-week booking tactics to sustainable growth systems. A practical guide for ambitious cleaning businesses.

*Cover of Facebook Ads for Cleaning Businesses — the complete 2025 strategy guide for effective ad campaigns.*

MARKETING CHANNELS: Meta Ads | Lead Generation

🟡 Technical Skill Level: Intermediate

25 min read

Facebook Ads: The Complete 2025 Guide

Want more cleaning clients from Facebook Ads? This 2025 guide takes you from setup to success with proven targeting strategies and real-world examples that book jobs.

Persuasive Google Ads example promoting trustworthy and professional cleaning services to boost local lead generation and conversions

MARKETING CHANNELS: Google Ads (PPC) | Lead Generation

🔴 Technical Skill Level:
Advanced

38 min read

Google Ads: The Complete 2025 Guide

Want more qualified cleaning leads from Google Ads? This 2025 guide shows you exactly how, from smart campaign setup to proven strategies that deliver more than just clicks: booked jobs.

FAQs

Find answers to common questions about our digital marketing services for cleaning businesses.

How much should a cleaning business spend on marketing?

Most cleaning businesses budget 7–8% of annual revenue for marketing. For example, if your company makes $400,000 a year, you’d spend about $28,000–$32,000 annually or around $2,500/month.

Should new cleaning companies spend more on marketing?

Yes. Startups or businesses entering new markets often spend 10–15% of revenue to build brand awareness quickly, while established businesses can sustain growth with 5–8%.

What’s the minimum I should invest in digital ads like Google or Facebook?

A safe starting point is $500–$1,000/month. This allows enough data collection to measure results and optimize campaigns effectively.

How do I know if my marketing budget is working?

Track metrics such as Cost per Lead (CPL), Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV). If your CAC is lower than your CLV, your budget is being used effectively.

Which marketing channels should I prioritize?

For cleaning companies, the most effective channels are:
‍Local SEO (Google Business Profile, maps)
‍Google Ads (search intent leads)
‍Social media ads (Facebook, Instagram)
‍Referrals & email campaigns for repeat business

Should I spend a fixed dollar amount or a percentage of sales?

Early-stage businesses often benefit from a fixed budget (e.g., $1,000/month). As you grow, it’s best to use a percentage-of-sales model (5–10%) to scale marketing alongside revenue.

How long should I commit to a marketing budget before adjusting it?

Plan to run campaigns for at least 90 days before making big changes. Marketing takes time to build traction, collect data, and generate consistent results.

Still have questions?

Drop us a line in the contact form above or email us at hieee@thecleaningbusinessmarketers.com

(360) 200-0760
hieee@TheCleaningBusinessMarketers.com

5700 6th Avenue South, Suite 212
Seattle, WA 98108

🕵️ SEO 💸 PPC 📸 Social Media 📬 Email Marketing

🛠️ Tools 🦓 About 🙋Contact 🔎 Free SEO Audit 📞 Book Your Discovery Call 🧠 30-Minute Marketing Strategy Session 🔗 XML Sitemap