Turn AI Into Your Email Marketing Assistant. Copy, customize, and use these proven prompts.

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Win-Back Campaigns

💖 Best For: Re-engaging lapsed clients who haven’t booked in 60–90+ days.

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PROMPT: Write a warm, friendly win-back email for a [frequency] cleaning client who hasn't booked in [X] days. Mention their previous service type ([type]) and offer a [discount] incentive to rebook. Remind them what they loved about their last clean, and include a clear call to action to schedule. The tone should be cheerful, helpful, and a little playful, like a friendly nudge, not a hard sell.

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Subject Line Generation

💖 Best For: Promotions, newsletters, reactivation emails, and campaigns that need a strong open rate.

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PROMPT: Generate 5 engaging subject lines for a [season/event]-themed cleaning promotion targeting [audience]. Use a mix of question and statement formats. Subject lines should be attention-grabbing, fun, and tailored to the mindset or pain points of the audience. Aim for curiosity, urgency, or value and keep them under 60 characters when possible.

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💡🦓💡 Run your top subject line through a free subject line tester before you hit send, try: SubjectLine.com

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Upsell Sequences

💖 Best For: Turning one-time or lower-tier clients into recurring or premium-service customers.

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PROMPT: Write a friendly upsell email for a [frequency] cleaning client who currently books standard cleans. Highlight the benefits of upgrading to [premium service] in a way that feels exciting and value-driven. Mention how it enhances their experience, saves time, or adds luxury. Include a limited-time [incentive], and end with a cheerful, low-pressure call to action. The tone should be warm, confident, and helpful, not pushy.

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Example: Draft an upsell email for a monthly client to try our deep clean service. Include three key benefits and a $50 first-time discount.

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Value Proposition

💖 Best For: Improving website copy, sales pages, service descriptions, and email intros.

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PROMPT: Rewrite the following service description to focus on the benefits for [target audience]. Emphasize how this service solves their specific problems, saves them time, or makes their life easier. Use clear, friendly, and persuasive language. Avoid jargon and highlight what matters most to them—like convenience, peace of mind, or added value. Then paste the original description below.

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💡🦓💡 Lead with outcomes, not features. “You’ll never have to spend your weekend scrubbing again” sells better than: We use eco-friendly products.

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Personalization

💖 Best For: Targeting specific client segments (like pet owners or busy parents) with more relevant messages.

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PROMPT: Customize the following email template for [specific segment] considering their [pain point or preference]. Adapt the language, tone, and call to action to reflect what this audience cares about most. Make the message feel personal and relevant—highlight how the offer or service directly solves their challenge or improves their experience. Use a friendly and confident tone, and keep it concise and clear.

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Voice Refinement

💖 Best For: Making AI-generated or templated emails sound more like you (and more like Wiggle).

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PROMPT: Rewrite the following email to reflect a more [desired tone] (e.g., warm, confident, playful, empathetic), while still sounding professional. Keep the message clear and concise, and ensure the main point and call to action remain strong. Adjust phrasing, sentence structure, and word choice to match the tone without losing clarity or credibility. Then paste the original content below.

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💡🦓💡 Read it out loud. If it sounds robotic or stiff when spoken, it needs more sparkle or clarity.

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Trigger Setup

💖 Best For: Planning automation in ActiveCampaign, like rebooking nudges, review requests, or upsell reminders.

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PROMPT: List the key triggers, conditions, and recommended actions for a [campaign type] automation targeting [audience] with the goal of [goal]. Include best practices for timing, segmentation, and personalization. The output should be structured clearly and explain how each trigger or condition contributes to the overall campaign success.

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Workflow Design

💖 Best For: Mapping out full email or SMS journeys for common customer actions—quotes, bookings, rebookings, etc.

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PROMPT: Create a detailed decision tree for a [campaign type] email (or SMS) sequence based on [behavior/action]. Include branching paths for key subscriber responses (e.g., opens, clicks, ignores, unsubscribes), and define what message or action should follow at each step. Use clear logic and label each stage with conditions, triggers, and timing. The goal is to guide users toward [desired outcome] while maintaining a helpful, personalized experience.

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Performance Analysis

💖 Best For: Diagnosing underperforming emails and optimizing future sends based on real data.

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PROMPT: Analyze the following email campaign metrics and suggest specific, actionable improvements. Break down your insights by key performance areas like open rate, click-through rate, unsubscribe rate, and conversion rate. Identify possible issues (e.g., weak subject line, poor targeting, CTA placement) and offer optimization tips based on best practices for [audience type or industry]. Then paste the metrics below.

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A/B Test Ideas

💖 Best For: Improving engagement metrics like open rate and click-through rate by testing subject lines, CTAs, or formats.

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PROMPT: Generate 5 A/B test ideas for a [campaign type] campaign, focusing specifically on [element] (e.g., subject line, CTA, layout, send time, personalization). Each idea should include a short explanation of the hypothesis behind it and what kind of result or behavior it’s intended to influence. Format the ideas as a list for easy implementation.

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Pro Tips for Using AI

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Be Specific

🧠 Include audience details

🧠 Specify desired outcomes

🧠 Mention brand voice

🧠 Add relevant constraints

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Review & Refine

🧠 Check for accuracy

🧠 Add personal touches

🧠 Maintain brand voice

🧠 Test before sending

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Save Your Winners

🧠 Document successful prompts

🧠 Note modifications made

🧠 Track performance

🧠 Build your prompt library

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💡🦓💡 Use these prompts as starting points. The more specific you are about your business, audience, and goals, the better the AI output will be.