Pricing That Drives Growth | How to Get Cleaning Clients
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Marketing That Does the Most 💅
How to Spend Your First Marketing Dollars
Our Handy Little Guide to Marketing Spend
$0-$100K Annual Revenue
<$500 Ad spend
FOCUS ON:
Google Business Profile: claim it, optimize it & get reviews
Facebook & Nextdoor Groups
Incentivize Referrals
Distribute Door Hangers
If you've got 5+ reviews, begin testing Google Local Services Ads, $200-$500/monthly budget
$100-$300K Annual Revenue
$700-$2000 Ad Spend
PRIORITIZE:
Google Local Services Ads
Google Search Ads
Yelp, Thumbtack, Angi (watch your cost per job booked carefully)
BUILD:
Professional Website With Strong SEO
Simple Email Marketing Program
$300-$750K Annual Revenue
$2K - $6K Ad Spend
SCALE UP:
Google Search Ads & LSA
SEO + Blog Pages
Facebook & IG Retargeting
TEST:
Direct Mail
ENHANCE:
Automated Email Marketing
$750K-$2M Annual Revenue
$6K -$15K Ad Spend
OWN:
Top slot on LSA & Google Search Ads
Organic Results via SEO
Map Pack Ranking
BROADEN:
Direct Mail Campaigns
Community Sponsorships & PR
Segment Your Email List
Stage 5: Champagne Problems | $2M-$4M Revenue | $15K Ad Spend
Full-funnel Campaigns, Influencer Partnerships, Segmentation and Personalization, New City or Service Launches, Sponsor Local Events, Earned Media Coverage, Omnichannel Campaigns, Advanced Automations
HOW MUCH SHOULD I SPEND ON MARKETING?
💰 The Golden Rule of Marketing: Know Thy Numbers 💰
Let's Break These Numbers Down a Bit
Let's say you're revenue is $15,000 per month or $180,000 per year.
And you're after a healthy growth rate, not anemic and not on fire, so you're budgeting 7% of top line revenue to marketing.
You've gotta $1050 monthly marketing spend.
Now this brings us to second question.
Where Will My Marketing Dollars Be Best Spent?
At this level, of $15,000 in monthly revenue, you'd be best served by focusing on your Google Business Profile, Facebook & Nextdoor groups, Incentivizing referrals and Google Local Service Ads. This is a great time to build a simple email marketing program. Your next move is setting up Google Search Ads.
5-10%
Of Total Revenue on Marketing
$4,960
Average Annual Spend Per Dazzle Client
$19,840
Average Lifetime Revenue at Dazzle
Choose Your Growth Engine
Find your perfect SEO fit
Includes:
- Google Business Profile setup & polish
- On-page SEO for 3 core website pages
- 1 SEO blog post per month
- 2 local citations per month
- Keyword research + targeting
- Meta tag and title cleanup
- Basic internal linking setup
- Google Analytics + GA4 configuration
- Monthly keyword & traffic report
- Quarterly strategy call
- Email & Slack support
- No long-term contracts
Everything in Lift-Off Plus:
- SEO for up to 10 pages per month
- 2 blog posts per month
- 1 new city/service area landing page per month
- Technical SEO fixes (redirects, site speed, image optimization)
- 2 guest post backlinks per month
- Monthly strategy calls
- Expanded citation management (cleanup + new listings)
- Upgraded internal linking structure
- Content calendar planning
Everything in Convert & Climb Plus:
- SEO for up to 15 pages per month
- 2 blog posts per month
- 4 new city/service landing pages per month
- 5 high-quality backlinks per month (guest posts, PR, local sponsorships)
- Advanced schema setup (FAQ, service, video schema)
- Video SEO (YouTube optimization + embedded schema)
- Competitor teardown & outrank plan
- Multi-location SEO strategy
- Weekly performance dashboard
- Slack access for real-time updates
- Review automation + advanced strategy
- Done-for-you expansion roadmap
📍 Google Business Profile
Intentionally designed so that you show up where it matters the most: in your local search results.
✍️ 2 Blog Posts Per Month
SEO friendly content that builds authority and improves your visibility over time.
🖥️ Website Updates
Stay current with 60 minutes of site edits each month: no support tickets, no waiting.
💡Free Marketing Strategy Session
30 minutes of pure strategy- no sales pitch
🔍 Book Your SEO Discovery Call
15-minute call to discuss your SEO goals
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