From Invisible to In-Demand: SEO That Turns Searches into Scheduled Cleanings.
We've broken down SEO into five essential elements that work together to get your cleaning business found online. Each part of our system is designed specifically for cleaning companies, based on what works in our industry.
🦓 On-Page SEO
Content optimization, meta descriptions, title tags, and internal linking that helps Google understand exactly what cleaning services you offer.
🦓 Technical SEO
Fast mobile-friendly websites with secure hosting and clean structure because a slow site sends potential clients running.
🦓 Local SEO
Google Business Profile optimization, local citations, reviews, and service area pages that help you dominate local search results.
🦓 Content Strategy
Strategic blog posts, service pages, and keywords focused on what your ideal clients are actually searching for.
🦓 Authority Building
Backlinks, brand mentions, social signals, and industry partnerships that establish your cleaning company as the trusted local leader.
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While paid ads stop the moment you stop paying, SEO keeps working for you 24/7. As cleaning company owners ourselves, we know the value of marketing that works while you sleep.
Get found by high-intent clients searching for cleaning services, without paying per click
Show up everywhere potential clients are looking, from Google searches to map results
Every optimization builds on the last, creating a permanent, ever-growing marketing asset
Attract motivated clients searching specifically for quality cleaning services in your area
A complete SEO strategy focused on getting you more cleaning clients.
We fix the hidden tech stuff that keeps your site from ranking, even if it looks fine on the outside.
✨ Full website audit (speed, crawl errors, indexing, mobile UX)
✨ Mobile-friendly improvements for better user experience
✨ Structured data and schema setup to help Google understand your pages
✨ Sitemap cleanup and internal linking improvements
✨ Technical SEO fixes for speed and performance
✨ Elimination of duplicate or broken pages
✨ Optimization for Core Web Vitals and modern ranking factors
This is how you show up in your service area when someone Googles “cleaner near me.”
✨ Google Business Profile (GBP) optimization for visibility and clicks
✨ Location-based keyword strategy to target high-intent searches
✨ Service area expansion with SEO-rich location pages for each city
✨ Consistent citations across trusted directories
✨ Review generation strategy to build trust and rank
✨ NAP (Name, Address, Phone) consistency across the web
✨ Competitor tracking for your top cities and zip codes
We write for search and for humans, so you rank and get booked.
✨ SEO-optimized service pages written around your offers
✨ Blog posts that answer client questions and boost search rankings
✨ Location pages to help you rank in multiple cities and neighborhoods
✨ Strategic internal linking to guide users toward booking
✨ Calls-to-action designed to convert
✨ Client-focused FAQs designed for search
✨ Keyword mapping and placement for every page, blog, and location you add
We boost trust signals and monitor performance, so you know what’s working.
✨ High-authority link building from relevant, ethical sources
✨ Local PR and backlink outreach to build credibility
✨ Citation cleanup and enhancement
✨ Full integration with Google Analytics 4 to track traffic, behavior, and goals
✨ Custom Looker Studio dashboard with monthly insights
✨ Call tracking and form monitoring to tie leads to SEO
✨ Strategic pivots based on what’s performing best
Getting found is step one. Getting booked is the real win.
✨ Lead-focused layout tweaks to drive action
✨ Strong CTAs that match what your ideal client is thinking
✨ Form optimization for quote requests and lead capture
✨ Visual hierarchy improvements to guide user flow
✨ Trust builders like badges, reviews, and guarantees
✨ Analytics-informed adjustments based on user behavior
✨ Strategies to boost quote-to-booking percentage
You get an evolving plan, and we're here to guide you through it.
✨ Monthly reporting that actually makes sense
✨ Strategic planning aligned with your goals and service areas
✨ Ongoing optimization based on performance and seasonality
✨ Responsive, honest communication from humans who care
✨ Real-time adjustments to keep momentum going
✨ Optional check-ins to help you understand what’s working
✨ Support from people who know the cleaning industry
Your favorite scheduling, booking, and marketing platforms working in harmony. Clean data, smoother workflows, stronger ROl, set-up, synced & managed by us so you can focus on building your business.
Choose the plan that fits your growth & goals.
Includes:
✨ Google Business Profile setup & optimization
✨ Local citations to boost visibility
✨ Keyword research + targeting
✨ Meta tag and title cleanup
✨ Foundational internal linking
✨ Google Analytics + GA4 configuration
✨ Monthly keyword & traffic report
✨ Quarterly strategy call
✨ Email support
Everything in Ignite plus:
✨ Ongoing blog content to build trust and traffic
✨ New local landing pages to target service areas
✨ Technical SEO fixes that improve speed and crawlability
✨ Backlinks for stronger authority
✨ Expanded citation management
✨ Upgraded internal linking strategy
✨ Monthly strategy calls
✨ Email & Slack support
Everything in Ignite and Accelerate plus:
✨ Two fresh blog posts every month
✨ Multiple new city/service landing pages
✨ High-quality backlink building for stronger domain authority
✨ Advanced schema setup for rich results
✨ YouTube SEO to capture video searches
✨ Weekly performance dashboard
✨ Review automation + advanced strategy
✨ Website updates as needed
✨ Real-time Slack access
Your cleaning business deserves the full glow up. Bundle SEO, social, email, and ads in our ✨ Spark, 🌟 Climb, or 🏆 Soar packages.
In 30 minutes, unlock the strategies that built a 7-figure cleaning company.
Book your Free 30-Minute Marketing Strategy Call for pure marketing know how. To answer your questions about how Parade can grow your business, book this Discovery Call.
💡 Parade’s Marketing Hub | Strategies, Systems & Ideas for Cleaning Businesses 💡
Find answers to common questions about our digital marketing services for cleaning businesses.
SEO, or Search Engine Optimization, is the process of enhancing your website's visibility on search engines. By optimizing your site, you can attract more organic traffic and potential clients. Our SEO services are tailored specifically for residential cleaning companies.
Our pricing is based on the specific services you choose and your business needs. We offer flexible packages to suit different budgets. For a detailed breakdown, please visit our pricing page.
Signing up is easy! Simply visit our service page, choose the package that fits your needs, and fill out the sign-up form. Our team will be in touch to get you started.
Absolutely! We pride ourselves on providing excellent customer support. Our team is available to assist you with any questions or concerns you may have throughout your marketing journey.
Yes, we offer a free 20-minute marketing brainstorm session with our expert, Logan. This is a great opportunity to discuss your goals and how we can help. Schedule your call today!
Drop us a line in the contact form above or email us at hieee@thecleaningbusinessmarketers.com
