‍

Smart Marketing Starts with Smart Tracking

Tracking pixels let you see your cost per lead by source—which is powerful. But let’s be honest, what really gets us excited is what comes next...

You can retarget visitors to your website (or any marketing asset) even if they never filled out your form. And since most visitors don’t? That’s your golden second chance.

‍

H2: 🧠 The True Power of Tracking Pixels

‍

If you’re running Google, Facebook, or Instagram ads—or using tools like Calendly or Jobber—tracking pixels aren’t optional. They’re your marketing compass.

‍

H3: Why You Need Tracking

✅ Pinpoint Your Top-Performing Ads
See exactly which ads, keywords, or audiences are actually driving business.

✅ Optimize Ad Spend
Cut the dead weight and invest where it counts.

✅ Retarget Like a Pro
Serve fresh ads to leads who visited but didn’t book.

✅ Build Lookalike Audiences
Reach more people like your best clients.

‍

H3: Key Conversions to Track

• Forms: Every submission is a potential new client.
• Bookings: Appointments = revenue. Track them all.
• Phone Calls: Crucial for local, service-based businesses.

H2: ⚙️ Your Simple Installation Blueprint

Let’s cut the tech jargon. Here’s what you need—and how to set it up without losing your mind.

‍

H3: Meta Pixel (Facebook & Instagram)

Use a tool like PixelYourSite to easily track views and form submissions.

‍

H3: Google Ads

Install the global site tag (gtag.js) for accurate tracking. Use:

• Google Tag Manager (for flexibility), or
• Google Site Kit (for simplicity)
  Google’s number swap for call tracking

H3: Google Analytics 4 (GA4)

Track key user actions and see how people move through your website.

‍

H3: Google Tag Manager (GTM)

Your central hub to manage all tags—no need to touch your site’s code every time.

‍

H3: Microsoft Ads

Use the UET tag to track conversions on Bing and make the most of cheaper clicks.

‍

H3: TikTok Pixel

Running TikToks? Install this pixel to track conversions and maximize results.

‍

‍

H2: 📞 The Critical Need for Call Tracking

Phone calls are a lifeline for cleaning businesses. If you're not tracking them, you're missing valuable data.

‍

H3: Google Ads Call Tracking

Track calls made from your ads to see what’s working.

‍

H3: CallRail

The gold standard. Track call sources, record calls, and integrate with your other marketing tools.

‍

H2: 🧪 Test Everything Before You Launch

Pixels only help if they’re actually working. Use these tools to double-check:

‍

H3: Essential Testing Tools

✅ Meta Pixel Helper
✅ Google Tag Assistant
✅ GTM Preview Mode
✅ TikTok Pixel Helper
✅ CallRail Test Mode

Test, test, and test again. One broken pixel = lost data = wasted money.

‍

H2: 🎯 Wiggle: Turning Confusion into Clarity

At Wiggle, we turn chaos into clarity. We don’t just install pixels—we help you track what matters, make smart decisions, and grow with confidence.

Your business deserves a marketing system that’s as polished as your cleanings.
Let’s get your leads in order and your calendar booked up.

‍