Spent a bundle on Google Ads only to get dust bunnies in return? If you’re a cleaning business owner who’s tried pay-per-click (PPC) advertising and ended up with more headaches than house calls, you’re not alone. One cleaner in Ontario lamented spending $1,500 on ads for just a handful of leads (and mostly spam calls from “SEO companies”). Ouch. It’s demoralizing when your hard-earned budget seems to vanish without bringing in real clients. But before you swear off Google Ads as a money pit, take heart: the problem isn’t that Google Ads doesn’t work for cleaning services—it’s that it wasn’t working for you.
In this guide, we’ll show you how to turn those PPC frustrations into a steady flow of high-intent cleaning leads. We’ll cover why Google Ads is so effective for local cleaning services, how to avoid costly missteps (looking at you, Smart campaigns), and actionable tips to get your phone ringing with actual customers. Grab your mop (or, you know, coffee) and let’s clean up your Google Ads strategy!
Here’s the good news: when set up right, Google Ads can be a goldmine for local, high-intent leads. Why? Because it puts your business in front of people actively searching for cleaning services right now. Unlike a billboard or a Facebook ad that interrupts someone scrolling, a Google search ad appears when a homeowner types “home cleaning services near me” – that person likely needs a cleaner ASAP. Google Ads lets you capture this intent and appear at the top of their results at the exact moment they’re looking for what you offer.
Consider the targeting power: with a Search campaign, you bid on specific keywords (like “maid service Seattle” or “bonded house cleaners NYC”) so your ad only shows to people actively looking for those services. This means fewer wasted clicks and more clicks that turn into business. And since Google Ads operates on a pay-per-click model, you only pay when someone clicks – in other words, you’re paying for visitors who have self-identified as interested in cleaning services. Talk about efficient marketing!
A few reasons Google Ads is especially effective for local cleaning businesses:
The bottom line? Google Ads lets even a small cleaning outfit appear prominently when it counts – at the moment a potential client is searching for help. It’s demand capture at its finest. Now, let’s make sure you’re using the right type of Google Ads campaign to capture that demand efficiently.
When setting up Google Ads, you’re faced with a choice: Google’s Smart Campaigns (the “easy mode” that Google often defaults you to) or the standard Search Campaigns (the classic, full-control PPC mode). For busy cleaning business owners, the lure of Smart Campaigns is real – Google promises to do the heavy lifting for you. But here’s the rub: Smart campaigns can be a wolf in sheep’s clothing for service businesses. They simplify setup, sure, but often at the cost of wasted spend and less control over who sees your ads.
What’s a Smart Campaign? It’s essentially Google Ads on autopilot. You give Google a few keyword themes, ad copy, and your budget; Google’s AI then decides when and where to show your ads (including on Search, Display, Maps, etc.) to meet a basic goal like “get more calls.” Sounds convenient, but Smart Campaigns offer only minimal control. You cannot choose specific keywords or adjust bids or match types – Google auto-generates keywords based on your theme. You can’t add negative keywords to weed out irrelevant searches. You get simplified reports, and crucially for our purposes, you can’t set up advanced conversion tracking (Smart mode has very limited tracking options).
In contrast, a Search Campaign is the standard PPC campaign where you have full control: you select the exact keywords or phrases to target, choose match types, set your own bids or bid strategy, create ad groups, and enable all the robust features like conversion tracking, ad scheduling, and ad extensions. Yes, it requires a bit more work to set up, but you can fine-tune everything to your cleaning business. For example, you can bid more on “house cleaning near me” and perhaps not at all on “industrial cleaning equipment” – whereas a Smart campaign might blindly match you to both if it thinks they’re related.
For cleaning services, the difference matters. With a Smart campaign’s lack of control, you might end up showing ads for irrelevant queries (“cleaning jobs hiring” – not what you want!) and spending on broad terms like “cleaning” that attract curiosity clicks. You might also have your ads showing in far-flung areas or on oddball partner websites where your local customers aren’t looking. One PPC expert bluntly notes the short answer when comparing Smart vs. regular Google Ads is control: with Smart, you set a budget and a category and “that’s it!” – Google chooses the keywords and placements for you, and you hope it guesses right. With full Google Ads, you decide every detail from ad text to schedules to conversion goals, aligning the campaign precisely with your business objectives.
Here’s why Search campaigns are usually better for cleaners:
TL;DR: For most cleaning companies, a well-structured Search campaign is the way to go. It might take a bit more time to set up initially, but the payoff is huge in efficiency and results. The only time a Smart campaign might be acceptable is if you truly have zero time to manage anything and just want something basic – but even then, it’s worth investing a little upfront effort for a campaign that’s actually smart. 😉 Remember, you’re not just looking for clicks, you’re looking for paying clients. Having the control to target the right people and measure real leads is crucial. As one agency put it, Google Ads gives you control over everything – ad text, keywords, bids, schedule, location – whereas Smart Campaigns are more “set it and forget it” (until you realize your budget’s gone). For outcome-driven marketers (that’s you), control is a good thing.
With your campaign type sorted, let’s talk keywords – the search phrases you want your ads to appear for. Choosing the right keywords (and match types) can make or break your campaign. The goal is to bid on terms that your ideal customers actually search, while avoiding the riff-raff that wastes money. Here’s how to build a winning keyword list for a cleaning business:
1. Brainstorm High-Intent Keywords: Think about what a ready-to-book customer would type into Google. Likely, it’s something specific to the cleaning services you offer + a location. Some proven examples for residential cleaning include:
Start with a tight list of the services you offer (house cleaning, apartment cleaning, carpet cleaning, etc.) combined with local modifiers (your city, “near me”). These are your core keywords. As one resource advises, focus on relevant search terms like “house cleaning services near me” or “affordable house cleaners” – terms that clearly indicate a person wants to hire a cleaning service.
2. Use the Right Match Types: In Google Ads, you can set keywords as Broad, Phrase, or Exact match (plus the newer broad match with smart bidding). Here’s how we suggest you approach it:
For most small cleaning businesses on a budget, sticking primarily to Phrase and Exact match for your key terms is the safe bet to start. This way, your ads show when the query is a close match to what you offer. You can always experiment with broader matches later once conversion tracking is in place (so Google’s algorithm can optimize) or if you need more volume and are willing to vet search terms.
3. Leverage Local and Long-Tail Keywords: Include specific neighborhoods, suburbs, or towns you serve as part of keywords. E.g., “Brooklyn brownstone cleaning” or “Aurora house cleaning service”. These long-tail terms often have lower competition and can be super relevant, yielding higher conversion rates. Data shows that localized keywords like “cleaning services Midland” (insert your locale) can have strong click-through and conversion performance because they capture users actively seeking services in their vicinity. The volumes may be smaller, but the intent is gold.
Similarly, service-specific terms like “post-construction cleaning [City]” or “Airbnb turnover cleaning” can snag niche leads that general “house cleaning” might miss. If you offer those services, bid on those terms – they often cost less per click and still convert well (less competition, more specificity).
4. Add Negative Keywords (Constantly): This is so important, we have a whole section on it later (see Geo-targeting & Negative Keywords). But as you compile your keyword list, start thinking of what you don’t want to show up for. Common negatives for cleaning companies include: “jobs” (to filter out job seekers), “DIY”, “supplies” or “equipment” (you’re not selling mops), “car” or “auto” (unless you detail cars), “free” (if someone’s looking for free cleaning, hard pass). You might even add other services you don’t offer (if you only do residential, add “commercial” as a negative and vice versa). One pro tip from PPC experts: When you find a keyword that has nothing to do with what you offer, add it to your negative list immediately so you never show up for that search again. This “ruthless” negative approach will save you tons of money.
To summarize: choose keywords that match the services you sell and the way real customers search for them. Use phrase and exact match to keep things tightly focused at first. Continually refine your list by adding negatives for anything irrelevant that slips through. It’s better to start with a smaller, highly relevant set of keywords and then expand, than to cast a wide net and pay for a bunch of unrelated clicks. Quality beats quantity here – you want clicks from people who might actually book a cleaning this week, not random Googlers.
(Internal Resource: For more ideas on targeting the right search terms, see our Lead Generation 101 for Local Servicesguide, which covers keyword research tips for service businesses.)
Alright, so your stellar keywords trigger your ad – now what does the ad actually say? In a competitive market (lots of other maid services bidding on “cleaners near me”), your ad copy can be the difference between a click to your site or the prospect scrolling past. Great ad copy for cleaning services should do three things: grab attention, hit the customer’s pain point or desire, and offer a clear next step or incentive. And you have to do it in ~3 short headlines and two description lines – challenge accepted! Here’s how to write Google Ads that convert:
1. Start with a Benefit-Focused Headline: Your main headline (30 characters) is prime real estate. Instead of just “[City] Cleaning Service” (boring), pack a benefit or USP (unique selling point) if you can. For example:
Notice these headlines mix service + value props. Whether it’s a discount, a guarantee, or a unique benefit (“eco-friendly” or “24-hour turnaround”), put something that stands out. Cleaning is a crowded field; why should they click your ad? Give them a reason in the headline.
Also, if you can dynamically insert the city or keyword (using {KeyWord:House Cleaning} in Google Ads), do it – seeing their exact search term in the ad (like “Seattle House Cleaning”) can improve relevance and click-through rate.
2. Use the Description to Add Persuasion: In the description lines (90 characters each), you have a bit more room to sell. Focus on benefits and social proof here, plus a clear call to action. For example:
“Why Us? Fast, Affordable, & 100% Pet-Safe Cleaning. Book today, be clean tomorrow!” – In this sample from an Aspire cleaning ads guide, the ad highlights a USP (pet-safe), touches affordability and speed, and ends with a call to action (“Book today...”).
Some things to include in descriptions:
Let’s look at an example of a high-converting ad putting it together:
“Top-Rated Cleaning in Seattle | 20% Off First Booking!”
Fast, Friendly & Fully Insured 🏠. Weekly, Bi-Weekly, or One-Time. Call Now for a Free Quote!
In this ad: The headline has an offer and location (20% off, Seattle), which is very likely to catch eyes. The description packs trust (“Fully Insured” signals reliability, using an emoji or symbol like 🏠 can draw the eye in text ads, though use symbols sparingly and ensure they’re allowed), lists service frequency options to appeal to various needs, and ends with a direct call to action (Call Now). It’s concise and focused on what the customer cares about: a well-regarded, trustworthy service that’s easy to contact and maybe save some money on the first go.
3. Don’t Forget Display Path & Extensions: Your ad’s display URL (the green link text) can be customized. Use it to reinforce context, e.g., show it as www.yoursite.com/Free-Quote or .../House-Cleaning. This isn’t a huge factor, but every bit of relevance helps the user and quality score.
We will talk about ad extensions in the next section, but note that including extensions like call buttons, sitelinks, and location info can boost your ad’s appeal and CTR. Some of your ad copy might actually be implemented as extensions (e.g., don’t cram all your selling points in the description if they could be a callout extension – more on that soon).
4. Match Ad Copy to Keywords and Landing Pages: This is crucial for both Google’s quality score and user experience. If you’re bidding on “apartment cleaning service,” try to use that phrasing in your ad (“Apartment Cleaning Pros” headline perhaps) so that searchers see exactly what they looked for. And as we’ll cover later, make sure the page they land on continues the message. Consistency builds trust. If your ad says “Eco-Friendly Maid Service” but the landing page says nothing about eco-friendly, that disconnect can hurt conversions. High-converting ads set up accurate expectations and your landing page delivers on them.
5. A/B Test Your Ads: Don’t settle on one ad. Write 2-3 variations per ad group and let them run. Google Ads can rotate and find the winner, or you can manually check performance. Test different headlines, different offers (“20% off” vs “Free Quote” vs “Next-Day Cleaning”) and see what resonates. Maybe one ad emphasizes quality, another emphasizes price, a third emphasizes speed – data will tell you which angle your audience loves. For example, test one ad that says “Satisfaction Guaranteed” vs one that says “Background-Checked Cleaners” – which gets more leads? You might be surprised. Continuous testing is key to improving click-through and conversion rates.
A few copywriting tips specific to cleaning services:
Finally, steal from the best – look at what your top competitors’ ads say (you can simply google your keywords and see). If all of them mention “trusted” or “insured,” you should too. Find a gap – if no one is highlighting eco-friendly or a special guarantee and you offer that, be the one who does.
(Internal Resource: Need inspiration? Check out Wiggle’s copywriting cheatsheet for cleaning ads, which lists 10 example ad templates and power words proven to boost clicks.)
Imagine running a cleaning ad campaign and not knowing which clicks turned into phone calls or bookings. You might as well be cleaning blindfolded! To truly improve results and justify your ad spend, you must set up conversion tracking in Google Ads. This is non-negotiable. Conversion tracking means Google will record when a user takes a desired action after clicking your ad – such as calling your business, submitting a contact form, or booking a cleaning through your website. Without this, you’re flying blind: “Without tracking form submissions, phone calls, or bookings, you can't optimize your ad spend,” as one cleaning marketing expert bluntly put it. In short, if you don’t track conversions, you won’t know what’s working and what’s not, and Google’s automated algorithms can’t help optimize toward the actions that matter to you.
So, what should a cleaning business track as a “conversion”? Typically, at least these three: calls, contact forms, and online bookings.
Setting up conversion tracking might require adding code to your website (Global Site Tag and event snippet for Google Ads). Google provides step-by-step guides for this, and if you use common website builders (WordPress, Wix, etc.), there are plugins or easy integrations. It is worth the 30 minutes it takes to set up – because once it’s running, you’ll gain powerful insight: you’ll see which campaigns, ads, and keywords generate the most leads, not just clicks.
For example, you might find that while “house cleaning near me” gets lots of clicks, the keyword “maid service cost [City]” actually converts at a higher rate. Without conversion data, you’d never know, and you might allocate budget suboptimally. With conversion data, you could bid more on the winner and perhaps pause the underperformer, making your campaign far more cost-efficient.
Another benefit: once you have a solid 15-30 conversions under your belt, you can use Google’s automated bidding strategies like Target CPA or Maximize Conversions effectively, since Google then knows what a “conversion” looks like for your campaign. And trust us, an algorithm that knows who tends to become a lead will do a much better job adjusting bids and targeting than one that’s just guessing with clicks. It’s how you unlock the full power of Google’s AI for your benefit, rather than letting it run wild with your money.
One caution: define your conversions wisely. Only track real leads – e.g. a call over 30s or 60s, not every call (since wrong numbers or 5-second hangups aren’t leads), and completed forms, not just clicks on the form page. Ensure these are one per user (Google setting for conversion count) so you don’t overcount. And double-check that your tracking works (Google Ads has a test tool, or just submit a test form yourself and see if it registers).
In summary, conversion tracking is your feedback loop. Without it, you’re effectively running ads with no idea if they’re doing anything — which is sadly a mistake many local businesses make. Don’t be that business owner. Set up tracking and you’ll be able to answer: “For every $X I spend, I get Y leads and Z new clients.” That’s marketing nirvana. Or as we like to say, track it, or crack it (your wallet, that is).
(Internal Resource: Need help implementing this? Our Conversion Tracking Setup Guide for cleaning businesses walks you through tracking calls and forms step-by-step, so you never lose sight of a potential lead.)
One of the beautiful things about Google Ads is the ability to choose exactly where and when your ads show up. As a local cleaning service, you’re not interested in someone 500 miles away seeing your ad, nor do you want your budget drained by irrelevant searches. That’s where smart geo-targeting and a vigilant negative keyword strategy come in.
Geo-Targeting: Own Your Service Area
Your cleaning business likely serves a specific city or region – maybe a 30-mile radius, or certain zip codes, or a couple of towns. Google Ads allows you to target that exact area so only people in (or near) your service territory see your ads. This is huge for maximizing relevance and minimizing waste.
Best practices for geo targeting:
With tight geo-targeting, every click is likely from someone in your service area, which already gives you a leg up in conversion probability. It also means you can tailor your ad copy to that area (“#1 Cleaning Service in [Town]” – if someone in that town sees it, it hits home).
Negative Keywords: The Dirt Filter
We mentioned earlier how important it is to add negative keywords to prevent unwanted clicks. Let’s expand on that with a cleaning-specific lens. Negative keywords are words or phrases that, if present in a user’s search query, will prevent your ad from showing. This is your filter to keep out traffic that won’t convert.
Common negative keywords for cleaning businesses might include:
How to manage negatives effectively:
By relentlessly filtering out irrelevant searches, you increase your effective budget for the good clicks. Would you rather have 100 clicks with 10 potential customers and 90 junk, or 50 clicks with 9 potential customers and just 41 junk? The latter scenario (though fewer clicks) gives you nearly the same leads for half the cost. That’s the power of negatives – trimming the fat.
A cleaning industry PPC case study noted how regularly updating negative keywords to nix irrelevant matches reduced wasted spend and boosted ad relevance for their campaigns. So make it a habit. Each week, spend 10 minutes looking at searches and plucking out the nasties.
One more geo-related tip: use geo terms in negatives as well if needed. For example, if you target City A, and there’s City B you don’t want, someone in City A might still search “cleaning service City B” (maybe they’re moving there or searching for a friend). Your geo targeting might allow it because the person is in your area, but the query is for elsewhere. Add City B as a negative keyword to avoid that scenario.
(Pro Tip: Combine the powers – you can actually set negatives at the campaign level to exclude certain geographies in queries. E.g., negative keyword “Boston” if you aren’t in Boston, so if someone searches “Boston cleaners” your ad won’t show, even if your geo radius technically includes them. Handy for tight targeting.)
In essence, geo-targeting and negatives are how you make sure the right people see your ads. You want Mrs. Smith down the road who needs a maid, not Mr. Smith in another state looking for a job or a vacuum. By focusing your reach geographically and filtering queries, you spend on prospects, not pointless clicks.
(Internal Resource: We dive deeper into building a location-based keyword strategy (and share a list of 50 negative keywords for service businesses) in our Local Marketing Blueprint – a recommended read to fine-tune your targeting.)
Let’s talk money. One of the first questions cleaning business owners ask is, “How much should I be spending on Google Ads?” followed closely by, “How do I make sure I don’t blow through my budget too fast (or too slow)?” Smart questions. Budgeting for Google Ads involves balancing what you can afford, what volume of leads you need, and giving the campaign enough fuel to be effective.
1. Determine a Realistic Monthly Budget: While every business is different, a common recommendation for local service PPC is to start with at least a few hundred dollars per month as a testing ground. For residential cleaning, agencies experienced in this niche often suggest a minimum of $800-$1,000 per month in ad spend to generate meaningful results. Why $1000? It’s enough to get a significant number of clicks (at, say, an average $5-8 cost per click, $1000 might buy ~125–200 clicks). With a decent conversion rate, those could yield 20-40 leads. Below a certain spend, you risk not getting enough clicks to even know what’s working, or Google might not show your ads consistently.
If $1k/month (~$33/day) feels steep for you right now, consider this: even $500/month can work if your market isn’t too competitive, but you may get slower data and fewer leads. On the flip side, if you’re in a large city with fierce competition, $1000 might be entry-level. Competitors may be spending several thousand. One marketing site noted that some of their larger cleaning clients (doing $1M+ revenue) comfortably invest $3,000–$4,000 a month in Google Ads, which aligns to roughly 7-8% of gross revenue allocated to marketing. You don’t have to match that, but it gives perspective that investing in ads is normal and scalable as you grow.
So, set a budget that: a) you can sustain for a few months (don’t drop $2k one month then zero the next – consistency is key), and b) is proportional to the value of a new client. If a regular cleaning client brings you $2,000 a year in revenue, spending $200 to acquire one isn’t crazy (that’s a 10:1 return annually). We’ll discuss ROI more in a bit.
2. Daily Budgets and Pacing: Google Ads operates on daily budgets. If you say $30/day, Google might actually spend up to $36 on some days (20% more) and less on others, but will average to $30 over the month. To pace properly:
3. How Much to Bid (Manual vs Auto): If you’re doing manual bidding initially, you might wonder how high to bid. Many local cleaning keywords might have suggested bids in the $2-6 range, but some competitive areas it could be $10+. A good approach: start with an automated bid strategy like “Maximize Clicks” with a cap or “Maximize Conversions” (if you have tracking set up from day 1). These will pace your bids to use your budget efficiently. If you prefer manual CPC, set initial bids around the midpoint of Google’s suggestion or a number you’re comfortable with per click. Monitor for a week – if you’re not getting impressions, your bids might be too low.
However, once you have conversion data, consider switching to Target CPA bidding. For example, if you see each lead is costing ~$25, you might set a Target CPA of $25-30. Google will then adjust bids to try to hit that cost per conversion. This helps pace spend towards conversions rather than just gobbling clicks.
4. Budget Allocation by Campaign (if multiple): Some cleaning businesses split campaigns (e.g., one for residential, one for commercial; or separate for each city if multi-city). In that case, divide your budget according to your priorities. If residential is your mainstay, maybe 70% to that, 30% to commercial, etc. You can always reallocate as you see which performs better.
5. Avoid the “All Eggs in One Day” Problem: Sometimes owners say “I spent $50 on ads and got nothing” – then you find out they spent $50 in two days, got a bunch of clicks, no leads, freaked out and stopped. Two days is not a test – that’s a blip. It’s like running one flyer and expecting the phone to ring off the hook. You need a bit of patience and data accumulation. Set a monthly budget you’re okay investing, and let it run. Check in daily or every couple of days, yes, but don’t panic if 3 days go by with no conversion. Leads can be streaky. Instead, evaluate after a couple of weeks. If literally no one is converting after, say, 100 clicks, then yes, something’s wrong (we’d investigate landing page, keywords, etc.). But give the system enough time to deliver results and to allow you to optimize gradually. A seasoned marketer suggests at least ~30 days or a few hundred clicks worth of data before making dramatic changes.
6. Use Budget Optimizers: Google Ads has some tools like ad delivery method – keep it on “Standard” (which distributes your spend through the day). The other option “Accelerated” isn’t even available anymore for most campaigns, but just in case: Standard is better so you don’t blow the budget by 10am. Also, monitor your Impression Share metrics. If you see Search Impression Share lost due to budget is high (say >20%), it means your ads are showing and getting clicks but then budget caps you – could indicate you might profitably spend more. On the flip side, if you’re not even hitting your daily budget consistently, you could maybe lower it or it means limited search volume for your targeting.
7. Don’t Forget to Factor Management Costs: If you’re using an agency (like Wiggle Marketing 😉), remember to budget for their fee on top of ad spend. But a good agency will optimize so well that their fee pays for itself in improved efficiency (that’s the goal, anyway). Just keep ad spend and management spend separate in your mind.
In summary, budget enough to give Google Ads a fair shot to work, and pace that budget evenly over time. For many, $20-$50 per day is a solid test range. Monitor and be ready to increase if you’re seeing a good cost per lead and want more leads, or troubleshoot if cost per lead is too high. And as we’ll cover next, measure those costs against the lifetime value of a client – because spending $50 to acquire a customer who brings you $500 of business in a year is a trade you’d make any day, right?
(Internal Resource: Check out our article on Marketing Budget Planning for Cleaning Businesses, where we break down how to calculate an optimal ad budget based on your revenue and growth goals.)
If basic text ads are the entree, ad extensions are the appetizers, sides, and garnishes that make your ad a full-course meal. Google Ads extensions are extra bits of information or links that expand your ad, making it more eye-catching and useful to potential customers. Using extensions can dramatically improve your click-through rate – they make your ad bigger, more relevant, and more trustworthy. In fact, by enhancing your ads with extensions, you can increase CTR by 10-30% on average according to Google. Why settle for a plain two-line ad when you can take up more real estate on the results page?
Here are some top ad extensions for cleaning business campaigns and how to use them:
Now, do you need to use all of these? Not necessarily. But use as many as make sense for your business. There’s virtually no downside – extensions only help (the only exception: irrelevant extensions might hurt CTR if they confuse people, so choose ones appropriate to your offering).
For a typical cleaning service, I’d recommend at minimum: Call, Sitelinks, Callouts, Structured Snippets, and Location (if applicable). And add Promo or Price extensions during specific marketing pushes or if your pricing strategy is a selling point.
Example of a fully-loaded ad with extensions:
Main Ad:
Spotless Home Cleaning – Trusted NYC Maid Service
NYC’s Top-Rated Cleaners. Fast & Friendly. Call for a Free Quote!
Call: (212) 123-4567 · Licensed & Insured · 100+ 5-Star Reviews · Book Online
Sitelinks: [Our Services] [Pricing] [Reviews] [Schedule Cleaning]
Structured Snippet (Services): Standard Cleaning, Deep Cleaning, Move-Out, Carpet, Windows
Location: 📍 Serving New York City & Nearby (123 Main St, Manhattan)
Look how beefy that ad is compared to a plain one. It dominates the search results. We have a call extension (phone icon with number), callouts (“Licensed & Insured”, “100+ 5-Star Reviews”, etc.), sitelinks offering quick navigation, structured snippet listing services, and location showing service area. A competitor with a bland ad is going to look anemic next to this.
Data backs this up: one source notes that every new extension you implement can raise CTR by around 10-15% on average. Sitelinks up to 30%, as mentioned. Of course, results vary, but generally ads with extensions get clicked morebecause they’re more useful. More clicks = more chances for conversions (assuming they’re quality clicks).
One caveat: monitor performance. Google Ads will show you stats for each extension. If you find an extension isn’t helping or seems to be lowering CTR (rare, but say you added a price extension and then got fewer clicks because maybe your prices scared off some – or you just notice no one clicks your sitelinks), you can tweak or remove them. However, in most cases, extensions help more than hurt. Also, ensure your extensions are updated – e.g., don’t leave a “Spring Special” promotion extension running in December. 😉
In conclusion, use extensions to make your ad as informative and enticing as possible. Think of it like this: if your competitor has 2 lines of text and you have 6 lines, a phone link, and additional links – whose ad is the customer more likely to notice? No contest. The cleaning businesses that “own” their local search often have a full suite of extensions deployed. It shows sophistication and credibility too. So, don’t skimp on these free enhancements that Google generously offers – they’re your secret weapon to stand out and get that click.
(Internal Resource: We’ve compiled a list of the Top 5 Ad Extensions for Local Services with examples from various industries – check it out on our blog to spark ideas on how to craft your own extensions.)
Even the savviest business owners can stumble when managing Google Ads – and for first-timers, the platform is full of potential pitfalls. Let’s shine a light on some common mistakes cleaning business owners make in Google Ads and how you can fix or avoid them. If you’ve been running ads and not seeing results, chances are one (or several) of these gotchas are holding you back. Fear not, they’re all fixable.
Mistake 1: Targeting Too Broadly – “Anyone, Anywhere” Syndrome
The problem: You’ve piled dozens of keywords into one ad group, maybe mixing residential, commercial, carpet cleaning, etc., and you’re targeting a wide radius or even all of your state. The ads get impressions but few conversions. Why? Because the targeting is too diluted. As one specialist notes, when you target too many keywords or locations, your budget “gets diluted across low-quality leads”. Broad targeting = showing up for lots of searches that may only be loosely related to what you offer or where you operate.
The fix: Tighten up your targeting. Split campaigns or ad groups by service category (have one for residential house cleaning keywords, another for commercial janitorial, etc.). Narrow your geo-targeting to your service area (don’t include regions you don’t serve). Focus on the core keywords that bring your bread and butter jobs. It’s better to have a laser-focused campaign that covers “house cleaning in [My City]” and related terms than a franken-campaign targeting every cleaning term under the sun. By focusing on a tight geographic area and specific service terms, you ensure your budget goes to high-quality clicks, not low-intent wanderers.
Mistake 2: Neglecting Frequency – Overexposure or Underexposure
This one’s a bit less obvious but can hurt.
The fix: For overexposure, consider using frequency caps (more applicable on display campaigns) or simply monitor impression share. If your Impression Share is near 100% and you suspect fatigue, you can reduce bids slightly or rotate in new ad creative to keep it fresh. You can also expand your targeting slightly if it’s too narrow, to reach new people. For underexposure, the solution is often to increase budget or bids. If you’re losing impressions due to low Ad Rank (check “Search Lost IS (rank)”), improve your ads (quality) or raise bids. If you’re losing due to budget (“Search Lost IS (budget)”), consider investing more daily. The key is to hit a balance where most relevant searches see your ad, but not so much that you burn out the audience. Regularly check Google’s recommendations or Auction Insights – if you’re only showing 50% of the time, there’s room to grow. If you’re at 95% impression share but CTR is waning, maybe dial it back a touch or refresh the ads.
Mistake 3: Sending Clicks to the Wrong Page
This is a major conversion killer. A user searches “move-out cleaning service”, clicks your ad, and lands on… your generic homepage that talks about everything in the world. Or worse, a blog post or something irrelevant. The user is disoriented or doesn’t immediately see “Move-Out Cleaning”, and they bounce. Mismatched ad and landing page is like a bait-and-switch, even if unintentional, and it “breaks trust”. They expected one thing and got another.
The fix: Always align your landing page with the ad’s promise. If your ad is specific (“Apartment Move-Out Cleaning in Dallas – 100% Deposit Back Guarantee!”), the landing page that ad links to should be about move-out cleaning in Dallas, with that guarantee clearly visible. This might mean creating multiple landing pages for different services or audiences. Many successful cleaning companies have a dedicated page for each service: standard recurring cleaning, deep cleaning, move-in/out cleaning, commercial, etc. Then they point the relevant ads to the relevant page. If you don’t have separate pages, at least ensure the section of your page that people first see addresses what the ad was about. Add a matching headline. Message match boosts your conversion rates significantly. If needed, build a simple landing page that strips away general info and focuses on converting that specific lead (we cover landing page tips in the next section).
Quick check: read your ad, then click it and look at the landing page – would a user feel, “Yes, I found exactly what I was looking for”? If not, fix it. This alignment also improves your Google Quality Score (Google rewards you for relevant landing pages), which can lower your cost per click. Win-win.
Mistake 4: Not Using Negative Keywords (Wasted Spend)
We talked about this in depth already, but it’s worth re-iterating as a “mistake.” Many newbies fail to add negative keywords, and thus their budget silently leaks away to bad queries. Example: your ad might be showing for “cleaning business marketing” or “free cleaning checklist” or “window cleaning” (when you don’t do windows) – all because you didn’t negative out those words. Over time this can cost you hundreds with zero leads to show.
The fix: Implement a negative keyword routine. Right when you set up your campaign, include obvious negatives (“jobs”, “DIY”, etc. as we listed). Then, every week, review the Search Terms and add new negatives. Be ruthless, as one guide suggests – if a term isn’t what you offer, banish it. This will tighten your campaign and improve your ROI tremendously. If you feel you don’t have time, at least do it a couple of times in the first month (the biggest irrelevant spend happens early, when Google’s testing what queries to match you with).
Mistake 5: No Conversion Tracking (Flying Blind)
We just went over this in the last section, but it bears repeating: not tracking conversions is a cardinal sin in PPC. If you aren’t measuring which clicks turn into calls or forms, you can’t optimize properly. You might kill a keyword that actually was giving you leads, or you might pour money into one that isn’t. It also means you can’t leverage smart bidding effectively.
The fix: Set up conversion tracking ASAP. As we detailed, track calls and forms at minimum. Once you do, regularly check your Google Ads “Conversions” data. Look at which campaigns, ad groups, keywords, and ads are yielding conversions and which aren’t. Then make data-driven decisions: shift budget toward high converters, pause or tweak low converters. Without tracking, you’re basically guessing. One cleaning ad case study flatly stated that if you’re not tracking form submissions, calls, bookings, “you can’t optimize your ad spend”. And we’re in this for optimization.
Mistake 6: Only Using Smart Campaign (and Nothing Else)
This is tied to our earlier section. A lot of small biz owners just click the “easy setup” Google offers (Smart Campaign), write one ad, put in a credit card, and sit back. Then, often, disappointment ensues (like our friend with $1.5k spend and few leads). Smart campaigns can work for some, but typically they lack the finesse needed for maximum ROI. It’s a mistake to assume Google’s automation will do everything in your best interest (spoiler: Google’s interest is also to make you spend more).
The fix: Switch to Expert Mode and run a Search campaign with the strategies we’re outlining here. Yes, it’s a bit more work, but hopefully this guide demystifies a lot. If you’re unsure, consider hiring a specialist or agency to set it up properly – the efficiency gains usually pay for their fees and then some. The point is, don’t settle for the default. Take control of your campaign so you’re not wasting money.
Mistake 7: Poor Ad Copy & No Testing
Are your ads generic? Do they say “Professional cleaning service. Call us.” and nothing more? That’s a mistake because you’re not differentiating or enticing. Also, not testing multiple ad versions means you’re leaving performance on the table.
The fix: Apply the tips from our ad copy section. Write compelling, benefit-laden ads. Also use Responsive Search Ads(RSA) which allow you to input multiple headlines and descriptions that Google will mix and match. Provide at least 5-10 distinct headlines in an RSA (Google recommends even more) – include keyword variants, USPs, CTAs. The system will learn which combinations perform best. This way you are testing dozens of messages without manual effort. Occasionally, check the asset report to see which headlines are “Excellent” vs “Low” and replace low performers with new ideas.
Mistake 8: Ignoring the Landing Page
We’ll dive into landing page best practices next, but in context of mistakes: some folks think “I’ll just drive the ads to my homepage or contact page and that’s that.” If that page is not optimized for conversions, you’ll lose leads who clicked your ad (which you paid for!). Common landing page mistakes: too much clutter, no clear call-to-action, slow loading, not mobile-friendly, or lacking trust signals.
The fix: Build a dedicated landing page or optimize your existing one for ad traffic. Single focus (get a quote or call). Remove distractions. Ensure it matches the ad’s offer and provides an easy next step (a prominent phone number and form). We’ll detail this in a moment.
Finally, Mistake 9: Giving Up Too Soon. Many cleaning businesses try Google Ads, spend a bit, don’t see miraculous results immediately, and conclude “Google Ads doesn’t work for me.” They might not realize they made some of the mistakes above, or that campaigns often need iterative improvements. Google Ads does work – but only if you work it.
The fix: Patience and persistence. Use data to iterate. Seek advice (hey, you’re reading this – kudos!). If something’s not working, analyze why – don’t just quit. Sometimes a single tweak (like adding a bunch of negatives, or fixing your landing page, or switching to a better offer in your ads) can turn a failing campaign into a successful one.
Remember that earlier we painted a picture of what a winning campaign looks like: consistent lead flow at a manageable cost, 15–30% of leads turning into booked jobs, landing page and ad copy aligned, easy quote/scheduling process in place. That’s achievable with some fine-tuning. If your current campaign is far from that, systematically address these mistakes one by one.
To recap the cures in brief:
Do this, and you’ll fix the leaky holes in your Google Ads bucket, turning it into a revenue-driving machine rather than a cash drain.
(Internal Resource: For a deeper look, see our Google Ads Troubleshooting Checklist which walks through diagnosing a poor-performing campaign, inspired by real cases where we turned around cleaning PPC accounts.)
We’ve gotten the click – hooray! Now comes the crucial part: converting that click into a lead, and eventually a paying customer. This is where your landing page does the heavy lifting. A landing page is just the webpage that your ad traffic goes to. It could be a dedicated standalone page, or a relevant page on your website. The key is that it’s optimized to make the visitor take action (call, fill form, etc.) rather than wander off. Many cleaning ads fall flat here: the ads are fine, but the traffic goes to a lackluster page that doesn’t persuade the visitor to take the next step.
Let’s make sure your landing page is a conversion powerhouse. Here are some battle-tested tips for high-converting cleaning service landing pages:
1. Match the Message – Keep the Scent
As mentioned earlier, your landing page should mirror the ad’s messaging. Use the same keywords and offer that the user clicked on. For example, if your ad headline was “Same-Day Dallas Cleaning – 15% Off Today”, the landing page should prominently say “Same-Day Dallas Cleaning” and mention the 15% off deal. This continuity assures visitors they’re in the right place. In marketing speak, this is maintaining the “scent trail” from ad to page. It boosts your Google Quality Score and the user’s trust. A cleaning marketing guide put it well: if your ad says one thing and your landing page says another, visitors will bounce fast. So match your headline to the ad keyword/offer – it makes the visitor immediately confident they’ve found what they were looking for.
2. Have One Clear Call-to-Action (CTA)
Decide what you want the visitor to do – call or fill a form (or book online). Design the page around that action and minimize anything that distracts from it. Place a prominent CTA button or phone number at the top of the page, visible without scrolling (above the fold). For instance, a big “Get a Free Quote Now” button that jumps to your form, or your phone number in large font with “Call Now”. You can have both phone and form, but make them super obvious. Repeat the CTA in a few places as they scroll. A good practice is a CTA button halfway down and again at bottom for longer pages. Use a contrasting color that stands out (if your site is blue, maybe an orange button). And the text on the button should be action-oriented: “Book My Cleaning” or “Get My Free Quote” (way better than generic “Submit”).
Also, remove other navigation links if possible. You don’t want them clicking off to your blog or gallery and forgetting to call. Some companies use a stripped-down landing page with no top menu at all – just logo and the content – to avoid distraction. If you do keep a nav bar, at least limit it or use a sticky header with a call button. Remember, one page, one goal: convert the lead.
3. Showcase Trust and Credibility
People are inviting you into their home or office – they need to trust you. So your landing page should scream “we are reputable and awesome at what we do.” Ways to do this:
4. Speed and Mobile-Friendliness
A huge portion of local service searches happen on mobile devices. Your landing page must load fast on mobile and be easy to use on a phone. Google research shows even a few seconds of delay can significantly drop conversion rates. So:
As one guide succinctly put it: “Most cleaning searches happen on mobile. Make sure your page loads fast and doesn’t frustrate users”. People will bounce if the page is slow or broken on their phone, and you’d have paid for that lost click – ouch.
5. Remove Distractions and Clutter
We touched on navigation, but also think about the content. A landing page is not the place for a 5-paragraph history of your company or a gallery of 20 Instagram posts. It’s about converting. So:
One strong recommendation: Don’t send ad traffic to your general homepage. Homepages usually have multiple paths for different users (prospective clients, job seekers, random info). A dedicated landing page (or at least your “Services” or “Quote” page) will always outperform a busy homepage. In fact, a quick matrix from our resources says: Don’t link your ad to your homepage — it’s too broad and unfocused. Do this instead: send traffic to a landing page with one service, one message, one goal. Well said!
6. Emphasize Benefits, Not Just Features
Make sure your copy on the landing page answers “What’s in it for the customer?” instead of just “We do XYZ.” For instance, feature list might be: “We bring our own supplies, we are insured, we use green products.” Turn that into benefits: “No Hassle: We bring all supplies so you don’t have to stock anything. Safe & Secure: Fully insured team gives you peace of mind. Healthy Home: We use eco-friendly products – safe for kids and pets.” See how that speaks to their concerns? It’s more compelling.
Also address pain points: “Sick of coming home to a messy house? Let us give you your weekends back.” Touching that emotional chord can improve conversion because you’re connecting with why they need a cleaner in the first place.
7. Include a Brief Overview of Services (Optional)
Sometimes, especially for one-time visitors, it’s good to outline what’s included in your cleaning service. It sets expectations and can entice them if they see a thorough list (“wow, they even wash dishes and do baseboards!”). This can be done in a short bullet list of tasks or an image of a checklist. But keep it focused on selling, not just a generic checklist.
8. Use a Form that’s Not a Turn-off
If you have a quote form, only ask for essential info: name, contact (phone/email), maybe address (if needed for quoting), and maybe a comment field. The shorter, the better. Long forms scare people. Also, if you can, enable a thank-you page or confirmation so the user knows it went through (and so you can track it!). If your form is broken or too complicated on mobile (e.g., requiring scrolling), fix that.
Consider adding a microcopy like “We typically respond within 15 minutes during business hours!” near the form. This assures them it’s worth filling out because you’ll reply quickly.
9. Follow Up Promptly (Beyond the Page)
Okay, not a page element, but an important point: The page can convert the user to a lead, but you have to convert the lead to a customer. If someone fills a form or calls and has to wait days or gets voicemail with no callback, you’ve wasted that conversion. Aim to follow up with new leads ASAP – within 1 hour is ideal, within the same day at worst. Your landing page can even mention “Call now, get service as early as tomorrow!” or something to instill urgency and your responsiveness. And if you can, use an automated email response for form submissions (“Thanks for contacting Sparkling Clean, we’ll reach out shortly”) as a courtesy.
Landing Page Checklist (Quick Recap):
If you apply these tips, your landing page will do a much better job converting those precious clicks into actual leads. In fact, a well-designed cleaning landing page can often achieve a conversion rate of 10-20% or higher (meaning out of 100 visitors, 10-20 take action). We saw earlier that a conversion rate of around 20% (1 in 5 clicks become a lead) is considered strong in this industry. With an excellent landing page, you’ll be at the higher end of that range, if not beyond.
One more insight: our friends at MethodCleanbiz emphasized that Google Ads landing pages need to “work fast” – visitors clicking an ad are in decision mode, they want quick reassurance and a quick answer. So your page should instantly confirm they’re in the right place and guide them swiftly to contacting you. Don’t force them to scroll through a wall of text or hunt for your phone number.
(Internal Resource: For inspiration, you can see our Landing Page Showcase for Cleaning Services, where we dissect a high-converting landing page design and layout. Implementing just a few elements from that can boost your conversion rate significantly.)
Finally, let’s talk about what results you can reasonably expect from your Google Ads efforts. This is important to avoid disappointment or unrealistic projections. Marketing is an investment, and like any investment, you should have an idea of typical returns and timelines, especially in the cleaning industry context.
Cost Per Lead (CPL) Benchmarks:
Based on numerous campaigns for cleaning companies, a typical cost per lead (CPL) from Google Search ads often falls in the range of $15 to $30 per lead. This means if you spend $300, you might expect around 10-20 leads. Of course, this can vary. In very competitive metro areas, CPLs might creep higher ($40+). In smaller towns or with highly optimized campaigns, you might see leads under $10 a piece (especially for simpler actions like calls). But $15-30 is a good average benchmark to target initially.
To break that down, consider the funnel:
One agency that ran hundreds of cleaning campaigns noted an average CPC of $6-8 and a conversion rate around 20-25%, yielding CPLs of $15-30 consistently. So those numbers are quite achievable.
Conversion Rate and Close Rate:
We mentioned conversion rate (visitor to lead) being ~20% is good. But what about lead to actual customer? That depends on your sales process. If you receive 10 leads, how many become paying clients? Industry feedback suggests maybe 20-50% might convert to a job, depending on lead quality and your follow-up. Let’s say 1 in 4 leads books (25% conversion from lead to sale) – that’s a common figure. It could be higher if you’re a strong closer or lower if leads are price-shopping.
So if CPL is $20 and your close rate is 25%, your cost per acquired customer is $20 / 0.25 = $80. If close rate is 33%, cost per customer ~$60. These are important numbers to know. Don’t expect every lead to turn into cash; there will be no-shows or tire-kickers. But you can improve close rates by responding quickly and providing great service in estimates.
Customer Lifetime Value (CLV):
Now, what is a customer worth to you? If it’s a one-time deep clean of $300, that’s one thing. But many cleaning clients become recurring (weekly, bi-weekly, monthly). Let’s do a quick scenario: Suppose a new client signs up for bi-weekly service at $150 per cleaning. That’s $300/month, or $3,600 a year if they stay. Even if they only stay 6 months, that’s $1,800 revenue. Compare that to, say, $80 cost to acquire them via ads. That’s a fantastic ROI – about 22x return on ad spend just over half a year. Over a year, 45x ROAS.
Even one-off jobs can have repeat potential or referral value. Maybe you do a $200 move-out clean; that person might hire you for their new home, or refer you to a friend.
The folks at GetCleaningClicks emphasized considering the lifetime value of leads when measuring ROI. Because cleaning is often recurring, the value of a single conversion can compound. They argue that even one-time cleanings can lead to upsells or repeats. In short, don’t just look at the immediate sale – think about the long-term relationship. This justifies spending, say, $50 to acquire a client who could net you $1000+ over time.
ROI Benchmarks:
So what ROI can you expect? It varies, but many cleaning businesses aim for at least 3-5x return on ad spend in the short term. That means if you spend $500 on ads, you get $1500-$2500 in immediate cleaning jobs revenue. With recurring clients, the long-term ROI could be 10x or more. One case: a company was getting leads at $35 each and many of those were turning into $200 jobs, so roughly break-even on first job but profitable on repeats. Another scenario mentioned on Reddit was a campaign yielding leads at around $40 that turned into paying customers with acceptable ROI in month one.
If you find after a few months that for every $1 in ads you make $2 back in revenue (2x ROI), that’s not bad (especially if many are recurring, so it will grow). But you likely can improve beyond that with optimizations. If you’re getting like 10x immediately, congrats you knocked it out of the park (or maybe your prices are premium).
What’s important is to track ROI at the campaign level. Use a simple spreadsheet: how many leads, how many became clients, and revenue from those jobs, vs cost. Often, the first month might be net break-even or slight loss (learning phase), but by month 3 you should see positive returns as you cut waste and hone in. Also factor in the lifetime revenue, not just initial job.
Timeframe and Learning Curve:
Set realistic expectations on timing. Don’t judge the success of Google Ads in 3 days or even 2 weeks. There’s a learning period where you gather data and refine. We recommend evaluating after about 30 days of steady run. By then you should have enough clicks to see patterns. If after 30 days you spent, say, $1000 and got 1 lead… okay, something’s very wrong (likely fundamental campaign errors). But if you got, say, 30 leads and spent $1000, that’s CPL ~$33. You might say, hmm a bit high, but maybe out of those 30 leads, 10 became customers (at $200 each, $2000 revenue – 2x return, with potential more if recurring). That’s not terrible for first month and can be improved.
Give the campaign a few months to really optimize. Google’s AI (if you use smart bidding) also needs some conversion data to hit stride. After 2-3 months, you should have a solid idea of average CPL and can tweak budget up or down.
Expect Some Seasonality:
Cleaning has seasonal ups and downs (spring cleaning surge, summer move-outs, post-holiday cleans in January maybe). Expect that some months searches are higher, some lower. Use year-over-year data if you have it to compare. If you start in a low season, results might ramp up in high season.
Manage Expectations Internally:
If you’re the owner, you want to know this; if you’re doing this for your boss or client, make sure they understand that PPC isn’t a magic faucet of leads with no refinement needed. There’s often an optimization phase. But the beauty of PPC is you can quickly measure and adjust, unlike, say, mailers where you have to wait and can’t tweak once sent.
To summarize typical numbers for a well-run cleaning ads campaign (these are ballparks, not guarantees):
And importantly: No, Google Ads likely won’t make you millionaires overnight, but it can absolutely become a predictable, scalable lead source. It’s one of the most direct ways to feed your cleaning business with new clients on demand. Many cleaning businesses find that once their campaigns are optimized, they can just keep increasing budget to grow, as long as they can handle more jobs, because the cost per acquisition remains favorable.
One cleaning marketing source highlighted that the best results come from using Google Ads alongside other tactics(like SEO for long-term, repeat/referral programs, etc.). So set expectations that Google Ads is one part of your marketing machine. It provides quick wins and consistent leads, while SEO might bring free leads over time, etc. Diversifying is always good, but Google Ads can be the engine that you throttle up when you want more business now.
Patience and Continuous Improvement:
I’ll close this section with an analogy: Google Ads is like a treadmill for lead generation. You get on and start – at first you might be clumsy and it feels fast. But as you adjust settings (speed/incline or in our case keywords/bids), you find a rhythm. Keep going and you build momentum (data and optimizations). If you stop too soon, you won’t see results (no calories burned; no leads gained). But if you persist, you’ll see the impact on your business’s “health” in terms of new customers and revenue. And just like on a treadmill, you can always turn up the speed when you’re ready for more intensity (increase budget when ROI is proven).
So set realistic, data-backed goals. For example: “In the next 3 months, aim for 20 leads a month at ~$25 CPL, resulting in 5-10 new clients a month.” Once hitting that, maybe goal rises. Having these expectations helps you judge success pragmatically.
Alright, deep breath – we covered a lot! Now you have the knowledge to not only run Google Ads for your cleaning business but to run them like a pro, avoiding pitfalls and focusing on what works.
Ready to apply these insights and start scrubbing the competition off the search results? Let’s wrap up with a quick recap and your next steps.
By now, you’ve got a handle on the entire Google Ads game plan for cleaning businesses. From crafting click-grabbing ads to building landing pages that convert, from choosing the right keywords to dialing in your budget and tracking, you’re equipped to turn Google into your personal lead faucet. Let’s quickly recap the highlights:
In essence, Google Ads can become the growth engine for your cleaning business. It won’t magically do all the work (you still need to answer those calls and deliver stellar service), but it will consistently put you in front of people who need cleaning help. And as you refine your campaigns, it only gets better – kind of like fine wine or a well-seasoned cast iron pan.
If you’ve felt burned by PPC in the past, hopefully this guide has shown you a path forward to make it truly pay off. No more guessing games or “spray and pray” ads. You have the recipe to attract profitable, local, high-intent leads on demand. Time to put it into action and watch your calendar fill up with appointments (and your competition wonder how you suddenly seem to be everywhere).
Remember, marketing is an ongoing process. Keep testing, keep learning (Google Ads changes, new features roll out – stay curious). But you don’t have to do it alone.
Ready to take your cleaning business to the next level with Google Ads? Wiggle Marketing is here to help. We’ve helped residential cleaning companies just like yours turn lukewarm ad campaigns into client-generating machines. If you want expert eyes on your account or simply need a partner to handle the heavy lifting while you focus on running your business, get in touch with us.
🔍 Get a Free Brainstorm Call with our PPC specialists – we’ll review your current strategy (or help craft a new one from scratch) and identify quick wins to boost your leads. No strings, just a friendly chat to spark ideas on how you can maximize your ad ROI.
Claim your Free Brainstorm Call now and let’s start turning those clicks into lifelong cleaning clients! (We promise to make it an enlightening call – you’ll walk away with actionable tips whether you choose to work with us or not.)
Together, let’s mop up your marketing messes and make your Google Ads truly sparkle. ✨
Internal Resources for Further Reading:
(Happy cleaning – and even happier advertising!)
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